# Fantastic Food Markets Rotterdam's ‘Markthal' is a Colorful Covered Outdoor Mark By Marissa Brassfield | Published 2009-05-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/markthal References: [travelwithfrankgehry.blogspot](http://travelwithfrankgehry.blogspot.com/2009/02/markthal.html) & [markthalrotterdam.nl](http://www.markthalrotterdam.nl/) Rotterdam's gorgeous Markthal is a stellar example of what an aesthetically pleasing [outdoor market](https://www.trendhunter.com/trends/mercado-nicols-bravo) should look like. Designed by MVDRV Architects, the building is in the shape of a giant arch and features constantly-changing LED landscapes. Markthal in Rotterdam is far more than just an open-air market, however. The arch houses [246 residences](https://www.trendhunter.com/trends/volante), and there's both [restaurants](https://www.trendhunter.com/trends/millo-restaurant) and a giant catering area situated on the main floor. Check out some other arch designs below. **Implications** - For those consumers with a passion for nature and the environment, businesses that offer their services in an outdoor environment will be perceived as very appealing. These consumers will find that these organizations satisfy multiple needs and desires. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 23% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Outdoor Marketplaces:** Opportunity to design aesthetically pleasing open-air markets that offer a variety of services beyond just shopping and dining. - **Mixed-use Architecture:** Opportunity to combine residential, commercial, and public spaces in innovative ways for increased convenience and accessibility. - **Interactive Facades:** Opportunity to incorporate dynamic technology into building facades to create exciting visual experiences that draw in customers. ### Sectors Adopting This - **Real Estate:** Opportunity to develop mixed-use architecture that maximizes space and attracts a diverse array of customers. - **Hospitality:** Opportunity to expand offerings beyond traditional restaurants to include catering, event spaces, and other experiential services. - **Urban Planning:** Opportunity to revitalize public spaces with interactive facades and mixed-use architecture that caters to diverse community needs. ## Related on Trend Hunter - [Elegant Grocery Shopping Spaces](https://www.trendhunter.com/trends/superhub.md) - [Captivating Viewpoint-Integrated Exhibitions](https://www.trendhunter.com/trends/portlantis.md) - [Brick Market Interior Design](https://www.trendhunter.com/trends/ink-ink-food-market.md) - [Restored Market Halls](https://www.trendhunter.com/trends/feskekrka.md) - [Torontonian Civic Architecture](https://www.trendhunter.com/trends/st-lawrence-market-north.md) - [Multicultural Bright Historic Museums](https://www.trendhunter.com/trends/fenix-museum-of-migration.md) - [Industrial Food Hall Revivals](https://www.trendhunter.com/trends/pullman-market.md) - [Vibrant German Food Courts](https://www.trendhunter.com/trends/le-big-tamtam.md) - [Community Market Spaces](https://www.trendhunter.com/trends/mercado-nicols-bravo.md)