# Celeb-Ridden Fashion Ads The Marks & Spencer Fall 2013 Campaign Stars Britain's Leading Ladies By Meghan Young | Published 2013-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marks-spencer-fall-2013 References: [refinery29](http://www.refinery29.com/marks-and-spencer) & [marksandspencer](http://www.marksandspencer.com/Britain-E2-80-99s-Leading-Ladies-Preview-Womens/b/3147215031) The [Marks & Spencer](https://www.trendhunter.com/trends/marks-spencer-and-sleep) Fall 2013 ad campaign is a tour de force if there ever was one. Aptly titled, 'Britain's Leading Ladies,' it is chock full of [celebrities from all walks of life](https://www.trendhunter.com/trends/star-studded) including Helen Mirren, Tracey Emin, Ellie Goulding, Nicola Adams, Monica Ali, Laura Mvula, Karen Elson and Grace Coddington. An impressive turnout for a brand that has been suffering the last couple of years, it looks as though they are hoping for a blockbuster of a miracle. Shot by photographer Annie Leibovitz, the Marks & Spencer Fall 2013 ad campaign is full of success stories and [strong styles](https://www.trendhunter.com/trends/contemporary-femininity), two of which (arguably) go hand-in-hand. Patrick Bousquet-Chavanne, executive director of marketing and business development, states, "We wanted this campaign to signal a new and confident tone of voice to introduce Autumn." ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 27% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Celebrity Endorsements:** Disruptive innovation opportunity: Brands can collaborate with celebrities to create high-profile ad campaigns and increase brand visibility and credibility. - **Strong and Empowered Women:** Disruptive innovation opportunity: Brands can highlight strong and empowered women in their marketing campaigns to resonate with female consumers and promote gender equality. - **Revitalizing Brand Image:** Disruptive innovation opportunity: Companies can use high-profile ad campaigns featuring celebrities to revitalize their brand image and attract new customers. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Fashion brands can leverage celebrity endorsements to enhance their brand image and capture the attention of consumers. - **Marketing and Advertising:** Disruptive innovation opportunity: Marketing and advertising agencies can explore creative strategies to incorporate celebrities into their clients' campaigns and generate buzz. - **Entertainment:** Disruptive innovation opportunity: Entertainment companies can collaborate with fashion brands and celebrities to create engaging and influential ad campaigns that captivate audiences. ## Related on Trend Hunter - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Christmas Retail Delivery Campaigns](https://www.trendhunter.com/trends/debenhams-delivered-campaign.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)