# Repurposed Bread Beers Marks & Spencer and Adnams are Creating Beer from Discarded Bread Crusts By Laura McQuarrie | Published 2018-05-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/marks-spencer-and-adnams References: [foodandwine](http://www.foodandwine.com/news/sandwich-beer-marks-spencer) & [adnams](http://adnams.co.uk/about/news/used-our-loaf-beer-the-best-thing-since-sliced-bread/) British multinational retailer [Marks & Spencer](https://www.trendhunter.com/trends/marks-spencer-1) and [Adnams](https://www.trendhunter.com/trends/adnams-brewery), a British brewery, have teamed up to launch a unique line of beer called 'Used Our Loaf' that makes use of discarded bread crusts from the retailer’s sandwiches. The Adnams Used Our Loaf line includes three kinds of beer: Triple English Hop Southwold Pale Ale, Early Grey Pale Ale, and Raspberry Fruit Beer. The first batch of beer is said to have used more than three-quarters of a ton of [surplus bread](https://www.trendhunter.com/trends/magie-creations), plus three times as much barley, making for a finished product that's about a quarter bread waste. Beyond brewing beer, Marks & Spencer and Adnams are further putting the spent grains to good use by sharing them with farms to be used as animal feed. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 43% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Brewing:** Many food-related industries can examine the potential of upcycling surplus food as a business practice. - **Circular Economy:** Various industries can innovate by reducing waste and repurposing discarded materials to create new products and services. - **Collaborative Efforts:** Joint ventures can be tapped to entice partnerships which can contribute to sustainable initiatives that benefit both parties involved. ### Where This Applies - **Brewing Industry:** Breweries are experimenting with waste reduction techniques by using surplus food to create beer. - **Food Retail Industry:** Food retailers can move towards the practice of upcycling surplus food to create new products, thereby decreasing waste in the long term. - **Agriculture Industry:** Animal feed created from spent grains and bread waste created from brewing processes can have a sustainable impact on the agriculture industry. ## Related on Trend Hunter - [Bread Surplus-Created Beers](https://www.trendhunter.com/trends/upcycling-food-trend.md) - [Sustainable Surplus Bread Beers](https://www.trendhunter.com/trends/toast-brewing-and-tiny-rebel.md) - [Upcycled Naan-Brewed Beers](https://www.trendhunter.com/trends/naan-laager.md) - [Upcycled Pasta Beers](https://www.trendhunter.com/trends/beyond-belief-brewing.md) - [Upcycled Grain Naan Breads](https://www.trendhunter.com/trends/atorias-family-bakery-mini-upcycled-naan.md) - [Upcycled Beer-Made Vodkas](https://www.trendhunter.com/trends/bad-beer-vodka.md) - [Limited-Edition Sourdough Ales](https://www.trendhunter.com/trends/sourdough-summer-ale.md) - [Upcycled Ingredient English Muffins](https://www.trendhunter.com/trends/super-grains-english-muffin.md) - [Beer-Infused Pizza Crusts](https://www.trendhunter.com/trends/ram-restaurant-brewery.md)