# Paper-Packaged Garlic Baguettes Marks & Spencer Launches its Garlic Baguettes in Paper Packaging By Kanesa D | Published 2024-08-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/marks-spencer-1 References: [packagingnews](https://www.packagingnews.co.uk/news/marks-spencer-switches-garlic-baguettes-to-paper-packaging-21-08-2024) & [marksandspencer](https://www.marksandspencer.com/ca/?extid=ps_ggl_CA_EN_BrandSearch_Seamless&gad_source=1&gclid=CjwKCAjwoJa2BhBPEiwA0l0ImJf1ih7JyQKjKNo-2MPY0PvFwa662uz_6PuMmiFTybXmJuYOIVNA0hoC8jMQAvD_BwE&gclsrc=aw.ds)  [Marks & Spencer](https://www.trendhunter.com/trends/cheese-block-packaging) is switching to sustainable, [paper-made packaging](https://www.trendhunter.com/trends/lata-pancakes) for its popular garlic baguettes. As a part of the new update, shoppers will be able to purchase the iconic frozen snacks in [FSC](https://www.trendhunter.com/trends/plant-based-milk-packaging)-approved paper packaging, allowing the brand to reduce over 5 million units of plastic. This swap is significant in the move for sustainable packaging, as UK shoppers have consistently purchased 4.3 million packs of the M&S garlic baguettes per calendar year. "[...] It's a good step forward to remove 5.5m units from our supply chain and we continue to work with our suppliers to find innovative new materials, processes, and equipment so we can make change at scale. These changes mean our customers can trust that the M&S quality products they love are made, sourced, and packaged with care," said Lucinda Langton, head of sustainability at M&S Food. Image Credit: Marks & Spencer ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 55% | Activity: 72% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** Adopting paper-made packaging for popular food products can significantly reduce plastic waste. - **Eco-friendly Grocery Products:** Shoppers are increasingly drawn to grocery items packaged in environmentally sustainable materials. - **Consumer Trust in Sustainability:** Brands that prioritize sustainable practices build stronger trust with eco-conscious consumers. ### Industries Being Reshaped - **Food and Beverage:** The switch to paper packaging for garlic baguettes demonstrates a growing trend toward sustainability within the food and beverage industry. - **Packaging Solutions:** Innovative materials and processes in paper packaging present new business opportunities in the packaging industry. - **Retail Sector:** Retailers adopting sustainable packaging for their products are positioning themselves as leaders in environmental responsibility. ## Related on Trend Hunter - [Eco-Friendly Bread Packaging](https://www.trendhunter.com/trends/compostable-bread-bags.md) - [Paper-Packaged Snack Chips](https://www.trendhunter.com/trends/walkers-baked-multipacks.md) - [Paper-Made Frozen Food Packaging](https://www.trendhunter.com/trends/recyclable-paper-bags.md) - [Eco-Friendly Cracker Packaging](https://www.trendhunter.com/trends/jacobs-crackers-selection.md) - [Recyclable Butter Wrapper Packaging](https://www.trendhunter.com/trends/recyclable-paper-butter-wrap.md) - [Recyclable Bread Bag Clips](https://www.trendhunter.com/trends/cardboard-bread-bag-clips.md) - [Reduced Plastic Cheese Packaging](https://www.trendhunter.com/trends/cheese-block-packaging.md) - [Paper-Made Mushroom Packaging](https://www.trendhunter.com/trends/mushroom-punnets.md) - [Paper-Made Confectionery Bags](https://www.trendhunter.com/trends/saica-group.md)