# Street Lingerie Models Marks & Spencer Urban Underwear Campaign By mediterranean | Published 2008-04-09 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/marks-spence-street-lingerie References: [catwalkqueen](http://www.catwalkqueen.tv/2008/04/marks_spencers_1.html) Thank God it was a sunny day, or the poor model would freeze! As a creative way to promote the launch of their latest **Ceriso** [lingerie collection](https://www.trendhunter.com/trends/zhilyova), **[Marks & Spencer](https://www.trendhunter.com/trends/valentines-day-chocolates-1)** took their line to the streets of London. *Kristina* modeled the lingerie pieces on the street for everyone to see with a big smile on her face. Brave girl, lucky Londoners! **Implications** - This [underwear campaign](https://www.trendhunter.com/trends/mwcurated) really hit the ground running. Who wouldn't be staring at a stunning model wearing nothing but her skivvies strutting down the busy streets of a big city? If more people looked that good in nothing else but their underwear, this would probably be a much more common sight. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 90% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Publicized Lingerie Campaigns:** Brands could consider taking their lingerie campaigns to the streets as a creative and attention-grabbing way to promote their collections. - **Outdoor Fashion Advertising:** Fashion brands can explore the use of outdoor spaces as a unique platform for advertising and capturing public attention. - **Bravery in Marketing:** Brands that embrace bold and daring marketing strategies, such as featuring models in public spaces, can create a buzz and differentiate themselves from competitors. ### Who This Affects Most - **Lingerie:** The lingerie industry can leverage street campaigns to generate awareness, increase sales, and connect with their target audience in a creative way. - **Outdoor Advertising:** Outdoor advertising agencies can collaborate with fashion brands to create captivating campaigns in public spaces, providing an innovative advertising solution. - **Marketing and Advertising:** Marketing agencies can offer unique and disruptive campaign ideas, helping brands generate buzz and stand out in a crowded market. ## Related on Trend Hunter - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md)