# Water-Resistant Jeans The Marks Hyper Dri Denim is No Coward of the Rain By Alex Scott | Published 2010-04-21 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/marks-hyper-dri-denim References: [www2.marks](http://www2.marks.com/Products.asp?categoryID=518) The Marks Hyper Dri Denim look like just your [average jeans](https://www.trendhunter.com/trends/snugfit-denim), but let me tell you, they are much more than that. These babies aren't just [water-resistant](https://www.trendhunter.com/trends/tindall-rain-jacket), they don't even believe water exists! If happen upon the unfortunate event of spilling a beverage on your lap, never fear! These pants keep any sort of [liquid from absorbing](https://www.trendhunter.com/trends/waterproof-outdoor-collection). It simply rolls off of the leg, leaving you bone dry. By now you might think that I'm just making this up, well I assure you I speak the truth. I was fortunate to test a pair out and any liquid poured on the Marks Hyper Dri Denim simply sat on the surface with zero moisture absorption. In case you're still skeptical, I suggest you go to one of their stores because many locations now have testing booths so that you can see the Hyper Dri Denim pants in action. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What Makes This Trend Stand Out - **Water-resistant Fabrics:** Opportunity for brands to develop innovative, water-repellent materials for various applications beyond just jeans. - **Liquid-repellent Technology:** Potential for companies to create coatings or treatments that prevent liquids from being absorbed by various surfaces. - **Performance Clothing:** Growing demand for apparel that offers not only style but also functional benefits such as water resistance. ### Sectors Adopting This - **Fashion:** Fashion brands have the opportunity to incorporate water-resistant fabrics into their product offerings. - **Textile Manufacturing:** Potential for textile companies to develop and produce water-resistant materials for various industries. - **Outdoor Sports and Recreation:** Opportunity to create performance clothing for activities like hiking, camping, and outdoor workouts. ## Related on Trend Hunter - [Water-Repellent Weekend Travel Pants](https://www.trendhunter.com/trends/72hour-merino-travel-pant.md) - [Adaptable Adventure-Proof Pants](https://www.trendhunter.com/trends/100-year-pants-v2.md) - [Hydrophobic Technical Tees](https://www.trendhunter.com/trends/technical-tee.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md) - [Tactical Technical Fabric Pants](https://www.trendhunter.com/trends/vollebak-carbon-fibre-dyneema-pants.md) - [Adaptable Summer Lifestyle Shorts](https://www.trendhunter.com/trends/equator-cargo-hybrid-short.md) - [Durable Cotton-Enhancing Products](https://www.trendhunter.com/trends/cottonworks.md) - [Performance-Focused Casual Apparel](https://www.trendhunter.com/trends/lee-x.md) - [Adventurous Cyclist Pant Designs](https://www.trendhunter.com/trends/686-platform-bike-pants.md)