# Booty-Boosting Briefs The Marks and Spencers Padded Underwear is Asstastic By Kamal Musharbash | Published 2010-10-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marks-and-spencers-padded-underwear References: [thinkfashion](http://www.thinkfashion.com/blogs/stylosity_hollywood_hookup/archive/2010/10/05/marks-and-spencer-offers-padded-underpants-for-men.aspx) & [marksandspencer](http://www.marksandspencer.com/) With the Marks and Spencers Padded Underwear, men can now also receive the lift treatment they need. For that extra little boost, this padded underwear offers a [seamless cushion](https://www.trendhunter.com/trends/calvin-klein-shapewear) that increases the booty. But, it doesn't stop there. For more enhancement, the Marks and Spencers padded underwear also offers a [lift in the frontal area](https://www.trendhunter.com/trends/nipple-pushup-bra) by approximately 38%. The visual enhancement feature is sure to attract attention for the ones needing that extra little confidence on their nights out. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 78% | Activity: 93% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Padded Underwear for Men:** Opportunity for companies to design and market padded underwear specifically for men, offering both comfort and enhancement. - **Seamless Cushion Technology:** Potential for innovating seamless cushion technology that can be used in various applications, such as clothing, accessories, and medical devices. - **Visual Enhancement Clothing:** Market potential for clothing with visual enhancement features, catering to individuals who desire a confidence boost in their appearance. ### Where This Applies - **Fashion Retail:** Fashion retailers can capitalize on the trend of padded underwear by offering a wide range of options for both men and women. - **Textile Manufacturing:** Opportunity for textile manufacturers to develop seamless cushion technology that can be integrated into various products, expanding their customer base. - **Cosmetic Surgery:** Cosmetic surgery clinics may see a shift in demand as individuals explore alternative methods, such as visual enhancement clothing, to achieve desired body proportions. ## Related on Trend Hunter - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [Minimalist Shapewear Undies](https://www.trendhunter.com/trends/shapewear-undies.md) - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md) - [Sculpting Shapewear Additions](https://www.trendhunter.com/trends/ultralift.md) - [Elegant High-Waisted Panties](https://www.trendhunter.com/trends/french-cut-briefs.md) - [Comfortable Women's Liners](https://www.trendhunter.com/trends/legging-liners.md) - [Body-Conscious Undergarment Shops](https://www.trendhunter.com/trends/stripe-stare-bra-shop.md) - [Sustainable Back-Up Underwear](https://www.trendhunter.com/trends/backup-underwear.md) - [Faux-Piercing Push-Up Garments](https://www.trendhunter.com/trends/nipple-pushup-bra.md)