# Suave Countryside Campaigns The Marks and Spencer Collezione Advertorial is Inspired by Italy By Jana Pijak | Published 2013-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marks-and-spencer-collezione References: [malemodelscene.net](http://www.malemodelscene.net/agencies/ford-models/david-gandy-arnaldo-anaya-lucca-collezione/) & [arnaldoanayalucca.tumblr](http://arnaldoanayalucca.tumblr.com) Captured on location in Tuscany, Italy, the [Marks and Spencer Collezione](https://www.trendhunter.com/trends/marks-spencer-and-sleep) campaign stars top model David Gandy. Gandy poses outdoors and is lensed while lounging on villa grounds, posing against ornate mansion gates and whilst taking in the breathtaking views of the photoshoot's countryside setting. The model is lensed by photographer Arnaldo Anaya Lucca who collaborates with art director Kate Goode for this [Tuscan-inspired advertorial](https://www.trendhunter.com/trends/new-travel-campaign). Outfitted by stylist Richard Pierce, this debonair image series highlights the collection's [sophisticated suit sets](https://www.trendhunter.com/trends/luxury-menswear-campaign), rich knits and impeccably tailored overcoat garments. The Marks and Spencer Collezione ad campaign is designed for the sophisticated jet-setter and finds its visual inspiration from the vast countryside views and effortless elegance of the Italian nation and its fashionable citizens. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 44% | Activity: 68% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Countryside Chic:** The trend of capturing high fashion campaigns in rural, countryside settings presents an opportunity for brands to connect with consumers by evoking a sense of nostalgia and escapism. - **Location-based Marketing:** Using picturesque locations like Tuscany as a backdrop for ad campaigns presents a disruptive innovation opportunity in marketing to create more memorable and impactful marketing content. - **Sophisticated Traveler:** The trend of showcasing elegant and refined fashion pieces in ads creates an opportunity to market luxurious and high-end clothing collections to sophisticated travelers looking to elevate their travel style. ### Where This Applies - **Fashion:** The use of rural, countryside settings in fashion campaigns creates a disruptive innovation opportunity for brands to differentiate themselves and capture consumers with emotionally-charged marketing tactics. - **Tourism:** The use of top travel destinations like Tuscany in fashion ads presents an opportunity for the tourism industry to collaborate and create mutually beneficial marketing campaigns. - **Photography:** The trend of capturing fashion campaigns in beautiful and picturesque locations around the world has created an opportunity for photographers to showcase their talent and develop their skills in location-based photography. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)