# Choreographed Christmas Ads The Marks and Spencer 2010 Holiday Campaign Will Have You Dancing By Amanda Chang | Published 2010-11-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/marks-and-spencer-2010 References: [youtube](http://www.youtube.com/watch?v=yVx_NNiVQXw) & [adsoftheworld](http://adsoftheworld.com/media/tv/marks_spencer_christmas_musical_extravaganza) This year’s Marks and Spencer 2010 [holiday campaign](https://www.trendhunter.com/trends/actressapproved-christmas-ads-adjoa-andoh-plays-mrs-claus-in-boots-ad-the-c) is jam-packed with a brilliant [star-studded cast](https://www.trendhunter.com/trends/happy-together). From the likes of Twiggy, Dannii Minogue and Lisa Snowdon, to British comedian Peter Kay, this fun celebrity cast can be seen showing off their best dance moves to the Bee Gees hit single ‘We Should Be Dancing.’ The Marks and Spencer 2010 campaign draws inspiration from pop culture's hottest dance routines, such as Beyonce’s ‘Single Ladies,’ scenes from 'High School Musical' and even numbers from the Broadway banger 'Chicago!' ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 39% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Celebrity Endorsements:** There is an opportunity for businesses to leverage a celebrity cast when creating an ad campaign to promote products or services. - **Pop Culture-inspired Ads:** Brands can gain attention by incorporating popular music and dance trends in their advertisements. - **Interactive Ad Campaigns:** Businesses can engage their audiences and create a stronger brand connection by integrating dance challenges and user-generated content in their ad campaigns. ### Who This Affects Most - **Advertising:** By embracing innovative trends in advertising, businesses can create more effective ad campaigns and reach a wider audience. - **Fashion:** Fashion brands can leverage celebrity endorsements to promote their products and generate buzz. - **Entertainment:** Pop culture-inspired ads can be used to promote upcoming movies, TV shows, and musicals, generating more buzz and interest among viewers. ## Related on Trend Hunter - [Christmas Retail Delivery Campaigns](https://www.trendhunter.com/trends/debenhams-delivered-campaign.md) - [Emotional Holiday Campaigns](https://www.trendhunter.com/trends/john-lewis-2025.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Heartfelt Christmas Campaigns](https://www.trendhunter.com/trends/gifting-hour.md) - [Charming Christmas Advertisements](https://www.trendhunter.com/trends/sainsburys-christmas-ad.md) - [Festive Value-Minded Retail Campaigns](https://www.trendhunter.com/trends/big-deal-of-christmas-campaign.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Mystery-Style Holiday Ads](https://www.trendhunter.com/trends/sweet-suspicion.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md)