As fashion retailers and marketers attempt to stay ahead of the curve, many brands are finding innovation in merging technology with design to create more customized and tangible shopping interactions to increase sales. According to Trend Hunter President and Head of Research Shelby Walsh, this tactic is known as 'In-Store Projected' and it's helping companies create a more engaging, interactive and sensory shopping experience with displays and storefronts.
For example, luxury fashion retailers like Kate Spade have teamed up with interactive companies like Perch to create displays that entice the consumer to interact one-on-one with the product through technology and the consumer's touch. "What these retailers and technology companies have shown us is brick-and-mortar retail is here to stay," says Walsh, "but only those that are really listening and engaging with their consumers will be here for the long haul."
Read the full article available on Marketing Magazine here.