# Affordable Campfire-Inspired Treats Marketside Debuted Two New Products Perfect for the Summer By Grace Mahas | Published 2021-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marketside References: [walmart](https://www.walmart.com/ip/Marketside-S-mores-Bar-17-oz-4-Count/974366872) & [walmart](https://www.walmart.com/ip/Marketside-Smore-s-Buttercreme-Frosted-Cookies-10-8-oz-8-Count/949207909) With summer in full swing, Marketside recently launched two delicious treats that pay homage to the [campfire-style of cuisine](https://www.trendhunter.com/trends/campfire-smores-collection) – without requiring a campfire to indulge. The brand now offers the [Marketside S'mores Bars](https://www.trendhunter.com/trends/exclusive-holiday-treats) and the Marketside S'mores Buttercrème Frosted Cookies, both available at [Walmart](https://www.trendhunter.com/trends/rice-krispies-treats-ice-cream). The Marketside S'mores Bars are the perfect bite-sized treats featuring indulgent graham crust topped with sweet marshmallow filling, all finished with chocolate ganache drizzle, chocolate chips and crumbled graham. The Marketside S'mores Buttercrème Frosted Cookies, on the other hand, boast a buttercrème frosting and a crumbled graham topping that is "sure to transport you fireside with each bite." The new Marketside offerings are a great way to indulge this summer in the comfort of your own home. Image Credit: Marketside ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 62% | Activity: 82% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Campfire-inspired Treats:** There is an opportunity to tap into nostalgia with modern twists on classic campfire treats. - **Indulgent Desserts:** There is an opportunity to create new dessert offerings that are over-the-top and irresistible. - **Convenient Snacking:** There is an opportunity to create easy and convenient snacking solutions that don't require extensive preparation or cooking. ### Where This Applies - **Food and Beverage:** The food and beverage industry can incorporate nostalgic and indulgent flavors in their products to draw in customers. - **Retail:** Retail businesses can partner with food companies to offer unique and exclusive treats in-store, drawing in more customers and increasing sales. - **Hospitality and Tourism:** Hotels and resorts can incorporate campfire-inspired treats in their menu offerings, adding to the overall experience and nostalgia of camping and outdoor adventures. ## Related on Trend Hunter - [Campfire-Style Marshmallow Bars](https://www.trendhunter.com/trends/new-smores-bars.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [Campfire Treat Sandwich Cookies](https://www.trendhunter.com/trends/smoreos.md) - [Luxe Camp-Fire Inspired Cookies](https://www.trendhunter.com/trends/the-smores-cookie.md) - [Campfire Ice Cream Collections](https://www.trendhunter.com/trends/breyers-campfire-collection.md) - [Grillable Brownie Treats](https://www.trendhunter.com/trends/grillable-brownie-smores.md) - [Elevated Campfire Treat Kits](https://www.trendhunter.com/trends/hilliards-chocolates.md) - [Fireside Snack Chocolate Cups](https://www.trendhunter.com/trends/smores-cupcake-cups.md) - [Nostalgic Campfire Cookies](https://www.trendhunter.com/trends/plantbased-smores-cookie.md)