# Moody Shopping Totes Skinnydip London's 'Emotional Baggage' Handbag is Supermarket-Inspired By Jana Pijak | Published 2017-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marketinspired References: [us.skinnydiplondon](https://us.skinnydiplondon.com/collections/bags/products/emotional-baggage-tote) Skinnydip London is a label known for its daring statement accessories, and this market-inspired handbag is no exception. The [mini shopping tote](https://www.trendhunter.com/trends/mini-tote-bag) is modeled after [reusable grocery bags](https://www.trendhunter.com/trends/busanexclusive-grocery-bag) and boasts a checkered print that is accented with an "[Emotional Baggage](https://www.trendhunter.com/trends/emotional-baggage-by-solobo-toys)" slogan. The tote features a roomy interior, and the same recycled materials used to create its point of inspiration. This fun and self-depreciating accessory will appeal to Millennials who are unafraid to embrace their emotional side. Thanks to viral social media accounts, authentic marketing, and acceptance-promoting mental health initiatives, more brands are launching emotion-charged products that remove the stigma of sharing one's feelings with the world. This market-inspired tote bag references an off-the-moment accessory fad and takes it to new heights with signage that is funny, honest, and most importantly authentic. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 64% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Emotion-charged Products:** The trend of launching emotion-charged products is growing, inspired by viral social media accounts and acceptance-promoting mental health initiatives. - **Authentic Marketing:** Brands are embracing authentic marketing strategies to create connection with consumers and remove stigmas. - **Reusable Grocery Bags:** Reusable grocery bags are becoming a fashion trend, with market-inspired designs and slogans gaining popularity. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore the opportunity of launching emotion-charged accessories like market-inspired tote bags. - **Marketing:** The marketing industry can leverage authentic marketing strategies to create connection and engage consumers. - **Retail:** The retail industry can capitalize on the growing popularity of reusable grocery bags by offering stylish variations and collaborating with fashion brands. ## Related on Trend Hunter - [Fashion-Forward Grocery Totes](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote.md) - [Playful Statement Grocery Bags](https://www.trendhunter.com/trends/trollex.md) - [Functional Grocer Tote Bags](https://www.trendhunter.com/trends/trader-joes-totes.md) - [Cartoon-Inspired Iconic Totes](https://www.trendhunter.com/trends/canvas-tote-bag.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [Absurdly Tiny Culinary Bags](https://www.trendhunter.com/trends/knorrs-mini-bouillon-bag.md) - [Celebrity-Coveted Travel Bags](https://www.trendhunter.com/trends/sprayground-offers.md) - [Functional Bookworm-Inspired Bags](https://www.trendhunter.com/trends/book-club-tote.md) - [Street-Informed Grocery Bags](https://www.trendhunter.com/trends/busanexclusive-grocery-bag.md)