# Wacky Crowdfunding Campaigns KFC is Attempting to Get Its Consumers to Fund Its Marketing Stunts By Kalin Ned | Published 2019-03-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/marketing-stunts References: [designtaxi](https://designtaxi.com/news/403778/KFC-Starts-Crowdfunding-Campaigns-To-Bring-Its-Craziest-Marketing-Ideas-To-Life/) & [indiegogo](https://www.indiegogo.com/individuals/19349648/campaigns) Marketing stunts are always efficient in capturing consumer attention and a good way to ensure the project is a success is by having the audience fund the endeavor. Fast food restaurant KFC is launching five [crowdfunding campaigns](https://www.trendhunter.com/trends/cape-codr) through [Indiegogo](https://www.trendhunter.com/trends/indiegogo). The marketing stunts are attributed to the newly-formed KFC Innovations Lab. The first idea is named 'Picnic with the Colonel,' boasting a flat-pack cardboard table with a Colonel to hold a bucket of [Kentucky](https://www.trendhunter.com/trends/kentucky-fried-chicken-rain) Fried Chicken. The second — the 'Smart Cane Remote,' boasts a device that changes TV channels through the shake of a cane. The third marketing stunt is the 'Little Colonel Locator' which is a Bluetooth-enabled accessory. The fourth is the 'Kentucky Fried Hot Tub' which is quite self-explanatory and the final marketing stunt is a 'Colonel on Ice Ice-Skating Show,' boasting an entire experience. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 75% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Crowdfunding Marketing Stunts:** KFC is launching five crowdfunding campaigns to fund its innovative marketing stunts. - **Innovative Fast Food Accessories:** KFC's marketing stunts include unique and practical accessories like the 'Smart Cane Remote' and the 'Little Colonel Locator'. - **Experiential Marketing Experiences:** KFC's marketing stunts aim to provide consumers with unique experiences, such as the 'Colonel on Ice Ice-Skating Show'. ### Who This Affects Most - **Fast Food:** The fast food industry can explore crowdfunding as a way to fund creative marketing campaigns. - **Consumer Electronics:** The consumer electronics industry can develop innovative accessories inspired by KFC's marketing stunts. - **Entertainment:** The entertainment industry can leverage crowdfunding to create immersive and experiential marketing events. ## Related on Trend Hunter - [Branded AI-Generated Short Films](https://www.trendhunter.com/trends/aigenerated-short-films.md) - [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md) - [Chicken-Centered Campaigns](https://www.trendhunter.com/trends/believe-in-chicken.md) - [QSR Hotel Pop-Ups](https://www.trendhunter.com/trends/kfc-staycation.md) - [Complimentary Fried Chicken Promotions](https://www.trendhunter.com/trends/kfc-free-bucket-on-us.md) - [AI-Generated Art Challenges](https://www.trendhunter.com/trends/kfc-x-fiiiiiingers.md) - [Overthinking Chicken Buckets](https://www.trendhunter.com/trends/kfc-brainwave-bucket.md) - [Adventurous Restaurant Promotions](https://www.trendhunter.com/trends/wings-to-korea.md) - [QSR Chicken-Themed Drinkware](https://www.trendhunter.com/trends/kfc-x-corkcicle.md)