# Mystery Flavors Doritos: The Quest By Chris Bellinger | Published 2008-05-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/marketing-strategy-doritos-new-mystery-flavor References: [doritosthequest](http://www.doritosthequest.com) & [doritosthequest](http://www.doritosthequest.com) [Doritos](https://www.trendhunter.com/trends/stranger-things-season-4) are engaging consumers once again with [Mystery flavors](https://www.trendhunter.com/trends/cap-crunchs-mystery-crunch). Last year Doritos launched an all black bag named X-13D that tasted like... wait for it... cheeseburger. Well this year Doritos has a new black mystery bag out called "[The Quest](http://www.doritosthequest.com)". The package directs consumers to go online if they think they can guess the flavor. The site lets you play a series of puzzles for a chance to win $100,000 in gold (or the cash value). I say take the gold, it's a better investment. From what I can tell, players have to solve a series of flash puzzles that aren't too difficult. The first three people to solve everything will be sent to a secret city for a live event to compete for the $100,00. This reminds me "the hunt" that Volvo put out a few years ago. The site is pretty well made and actually pretty entertaining. I was impressed. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 86% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Mystery Flavors:** Opportunity for brands to engage consumers with mystery flavors, generating excitement and curiosity. - **Interactive Online Campaigns:** Growing trend of interactive online campaigns that encourage consumer engagement and offer enticing rewards. - **Gamification Marketing:** The use of gamification in marketing campaigns to create memorable and enjoyable experiences for consumers. ### Who This Affects Most - **Snack Food Industry:** Snack food brands can leverage mystery flavors to create anticipation and drive sales. - **Gaming Industry:** Online gaming platforms can partner with brands to create interactive campaigns that attract and engage a wide audience. - **Advertising Industry:** Opportunity for advertising agencies to develop innovative and interactive marketing strategies using gamification techniques. ## Related on Trend Hunter - [Mystery Flavor Hotlines](https://www.trendhunter.com/trends/99-brands.md) - [Mystery Milk Beverages](https://www.trendhunter.com/trends/mystery-flavour.md) - [Multidimensional Fan Experiences](https://www.trendhunter.com/trends/stranger-things-season-4.md) - [Mysterious Video Game-Themed Snacks](https://www.trendhunter.com/trends/pringles-fallout-76-mystery-flavour.md) - [Squarish Cinematic Snack Sweepstakes](https://www.trendhunter.com/trends/doritos-x-a-minecraft-movie.md) - [Mystery Flavor Candy Sticks](https://www.trendhunter.com/trends/fun-dip.md) - [Gamified Mystery Drink Experiences](https://www.trendhunter.com/trends/what-the-fanta-1.md) - [Playful Snack Collectables](https://www.trendhunter.com/trends/once-you-pop.md) - [Secretive Chocolate Bar Competitions](https://www.trendhunter.com/trends/cadbury-mystery-bars.md)