# Bearded Children Ice Station Antarctica Ads By lourdes sanchez bayas | Published 2008-04-09 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/marketing-strategy-bearded-children-for-ice-station-antarctica References: [thecoolhunter.net](http://www.thecoolhunter.net/ads/Beaded-Kids/) This ad is clever, in a creepy sort of way. Seeing kids sporting full-blown beards is disconcerting to say the least. The images are part of a campaign that has recently been launched to promote the new Ice Station Antarctica experience at London's [Natural History Museum](https://www.trendhunter.com/trends/garageflage-line). "The [family friendly exhibition](https://www.trendhunter.com/trends/bolthouse-fresh) is designed for children aged seven and over and enlists them as ice cadets to brave a variety of challenges including facing a stinking penguin colony, coping in sub-zero temperatures and surviving a snowmobile ride," Thecoolhunter says. "The portraits are by London based photographer Paul Thompson and recently won three [Association of Photographers](https://www.trendhunter.com/trends/grab-and-go-billboard) awards." Pretty creative! ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 16% | Activity: 58% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Family-friendly Experiences:** Developing immersive experiences that appeal to families and children. - **Creepy Marketing:** Exploring unconventional and eerie marketing concepts to grab attention. - **Photography in Advertising:** Using unique and eye-catching photography techniques in advertising campaigns. ### Sectors Adopting This - **Museums:** Innovating their exhibits to create interactive and engaging experiences for young audiences. - **Advertising:** Exploring unconventional marketing tactics that push boundaries and generate buzz. - **Photography:** Exploring new techniques and approaches to produce innovative and engaging imagery for advertising campaigns. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Imaginative Children's Holiday Campaigns](https://www.trendhunter.com/trends/childrens-holiday-campaign.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Personalized Present Campaigns](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md)