# Targeted Marketing Platforms ST Beacon From SmarTone Helps Retailers Apply BLE Technology By Laura McQuarrie | Published 2014-12-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/marketing-platform References: [telecomasia.net](http://www.telecomasia.net/content/smartone-launches-bluetooth-marketing-platform) & [telecomasia.net](http://www.telecomasia.net/content/smartone-launches-bluetooth-marketing-platform) [Hong Kong](https://www.trendhunter.com/trends/colgate) mobile carrier SmarTone's 'ST Beacon' marketing service was set up to make it easier for [retailers to share promotions with consumers](https://www.trendhunter.com/trends/customer-outreach) with iOS and Android devices equipped with Bluetooth. For example, when a customer enters a store, they could receive a greeting, an alert about new products or sales, as well as more information about special products on display. Once downloaded, the [ST Beacon app](https://www.trendhunter.com/trends/aircard-pro-and-airnotch-pro) doesn't need to be opened on a consumer's phone while in close proximity to a store—it works as long as the Bluetooth feature is turned on. One example of a retailer trying out this app is Red Pass Delights, which delivers deals from a variety of retailers and restaurants. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 58% | Activity: 60% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Bluetooth Low Energy (BLE) Technology:** Disruptive innovation opportunity: Develop advanced BLE-based marketing platforms that offer personalized promotions to consumers in real-time. - **Proximity Marketing:** Disruptive innovation opportunity: Create location-based marketing solutions that deliver targeted messages and promotions to customers when they are in close proximity to a physical store or venue. - **Mobile Marketing Applications:** Disruptive innovation opportunity: Design innovative mobile apps that seamlessly integrate with retailers' marketing strategies to enhance customer engagement and drive sales. ### Who This Affects Most - **Mobile Carrier Services:** Disruptive innovation opportunity: Develop beacon technology services specifically tailored for mobile carriers to enable retailers to leverage targeted marketing strategies. - **Retail Industry:** Disruptive innovation opportunity: Implement advanced beacon-based marketing systems to enhance the customer experience and boost sales in physical retail stores. - **Mobile App Development:** Disruptive innovation opportunity: Create cutting-edge mobile marketing applications that utilize BLE technology to deliver personalized promotions and content to consumers. ## Related on Trend Hunter - [Geo-Fencing Advertising Features](https://www.trendhunter.com/trends/geofencing-feature.md) - [Retail Marketing Advancements](https://www.trendhunter.com/trends/programmatic-targeting-solution.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [5g-Enabled Retail Showcases](https://www.trendhunter.com/trends/5g-retail-showcase.md) - [Customizable Retail Mobile Apps](https://www.trendhunter.com/trends/lightspeed-scanner.md) - [Localized Boutique Shopping Apps](https://www.trendhunter.com/trends/boutique-shopping-apps.md) - [AI-Enabled Personalized Retail Experiences](https://www.trendhunter.com/trends/aidriven-retail-system.md) - [Engagement-Boosting Marketing Apps](https://www.trendhunter.com/trends/localact.md) - [Hyper-Targeted Shoppable Posters](https://www.trendhunter.com/trends/glossier-and-shop.md)