# Neutral Period Products Cycle by Freda Takes a Different Approach to Marketing Menstrual Products By Ell Smith | Published 2021-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marketing-menstrual References: [hypebae](https://hypebae.com/2021/4/cycle-by-freda-pads-tampons-period-menstrual-care-gender-inclusive-release) & [myfreda](https://myfreda.com/cycle) Companies marketing menstrual products typically take a highly gendered approach, boasting packaging that takes on traditionally feminine motifs, like pink colorways and flower patterns. Enter Cycle by [Freda](https://www.trendhunter.com/trends/freda-dispenser), de-gendered period products that are more inclusive to all who menstruate. The packaging takes on a chic but minimalist look, boasting a crisp white colorway with simple black text. Moreover, the line uses inclusive language to ensure that [non-binary and transgender people](https://www.trendhunter.com/trends/tomboyx) feel comfortable and included in the period conversation. These alternative products arrive in the form of [tampons, pads, and liners](https://www.trendhunter.com/trends/the-cheeky-panda-pads). Alongside the product launch is an informative video which details the importance of opening the conversation to all. This brand will donate a pack of products with every purchase. Image Credit: Cycle by Freda ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 54% | Activity: 66% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **De-gendered Period Products:** Inclusive packaging and language that caters to non-binary and transgender individuals for menstrual products. - **Minimalist Menstrual Products Packaging:** Sleek packaging design that communicates elegance and simplicity for menstrual products. - **Socially Conscious Period Products:** Brands that donate products to those in need with every purchase. ### Who This Affects Most - **Feminine Hygiene Products:** Opportunity for companies to create period products that are more inclusive and gender neutral. - **Packaging Design:** Opportunity for designers to create minimalist and elegant packaging designs for menstrual products. - **Charitable Brands:** Opportunity for companies to incorporate social consciousness into their business model and donate products to those in need. ## Related on Trend Hunter - [Genderless Menstruation Products](https://www.trendhunter.com/trends/vuokkoset.md) - [Gender-Neutral Period Products](https://www.trendhunter.com/trends/aunt-flow.md) - [Inclusive Tampon Branding](https://www.trendhunter.com/trends/tampon-for-men.md) - [Eco-Conscious Menstrual Solutions](https://www.trendhunter.com/trends/natracare.md) - [Period Care Campaigns](https://www.trendhunter.com/trends/honey-pot.md) - [Stigma-Reducing Period Brands](https://www.trendhunter.com/trends/wholesome-branding.md) - [Sustainable Menstrual Care Products](https://www.trendhunter.com/trends/unfabled.md) - [Ultra-Femme Contraceptive Products](https://www.trendhunter.com/trends/nixit-1.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md)