# Rewarded Romance Editor Laura McQuarrie Shares Romantic Marketing Incentives for Valentine's Day By Alyson Wyers | Published 2015-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marketing-incentives References: [youtu.be](http://youtu.be/UZ_-2GDIHm4)  Capitalizing on holidays (especially Valentine's Day) is a great strategy for just about any brand, as evidenced by these love-celebrating marketing incentives. Trend Hunter's Laura McQuarrie discusses her favorite examples of rewarded romance, from affection-encouraging apps to [couples only vending machines](https://www.trendhunter.com/trends/sweethearts-valentines-2025) and even long distance dinners. The Invisible Coca-Cola Machine honors the love people have for each other by being non-existent to single people and printing customized cans for couples walking past. Based in Japan, toothpaste brand [Dentiste](https://www.trendhunter.com/trends/dentiste) created a culturally sensitive campaign that allows people to share a kiss with shadowy silhouettes. An example of slightly more traditional marketing incentives, supermarket chain [Lidl's](https://www.trendhunter.com/trends/lidl-deluxe-dine-in-for-2-range) Valentine Kiss app activates a coupon if you scan and upload your kiss selfie. Another Asian campaign uses technology to bring long distance partners together with their Christmas Eve Sync Dinner. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 25% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Affection-encouraging Apps:** Utilizing technology to foster intimacy and connection between couples through smartphone apps. - **Couples Only Vending Machines:** Creating interactive vending machines that dispense customized products exclusively for couples. - **Long Distance Dinners:** Using technology to facilitate shared meals and dining experiences for partners in a long distance relationship. ### Industries Being Reshaped - **Food and Beverage:** Creating innovative marketing incentives and promotions for food and beverage brands to engage customers on Valentine's Day. - **Technology:** Developing new applications and devices that enhance romantic relationships and enable connectivity for couples. - **Retail:** Implementing creative marketing strategies and rewards programs to attract couples and promote products for Valentine's Day. ## Related on Trend Hunter - [Cross-Brand V-Day Initiatives](https://www.trendhunter.com/trends/mcbride-sisters-collection.md) - [Romantic Convenience Store Promotions](https://www.trendhunter.com/trends/themed-confections.md) - [Inclusive Romance-Inspired Activations](https://www.trendhunter.com/trends/generation-love.md) - [Themed Heart-Shaped Chips](https://www.trendhunter.com/trends/japanese-snack-brand-calbee.md) - [Rewarding Valentine's Date Campaigns](https://www.trendhunter.com/trends/first-dates-on-valentines.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Valentine's Coffee Promotions](https://www.trendhunter.com/trends/ziggis-coffee-kicks-off-annual-season-of-love-campaign.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [Dating-App Holiday Campaigns](https://www.trendhunter.com/trends/bumbles-holiday-campaign.md)