# Marketing Flip books By Angela Lowe | Published 2006-04-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/marketing-flip-books References: [gushmagazine](http://www.gushmagazine.com/article/marketing-flip-books/) & [flippies](http://www.flippies.com/index.htm) Flippies, a New York based company is bringing back those old flip books. I can remember being a kid trying to make those: unsucessfully. The flip books are actually advertising tools that turn marketing messages into mini commercials. [Puma](https://www.trendhunter.com/trends/puma-southeast-asia) and [Proctor & Gamble](https://www.trendhunter.com/trends/hope-villa) are just a couple of the big compaines to jump on the bandwagon. Flippies have had lots of great reviews on their simplistic promotional marketing tool. **Implications** - These special flip books are a great way to create special presentations, and are undeniably spectacular. Leave it up to Puma and Proctor & Gamble to be on the cutting-edge of cool presentations. I think we're going to be seeing lots more of these flip books around soon! ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 76% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Flip Book Marketing:** The use of flip books as advertising tools presents an opportunity for marketers to create unique and engaging promotions. - **Interactive Promotions:** Using flip book technology in marketing presents an opportunity for interactive promotions that engage the audience in a memorable and entertaining way. - **Retro Advertising:** The resurgence of flip books in marketing presents an opportunity for companies to tap into a nostalgia trend and create advertising campaigns that appeal to consumers' love for vintage and retro goods. ### Where This Applies - **Marketing and Advertising:** Companies in the marketing and advertising industry can utilize flip book technology to create unique and engaging promotional campaigns for their clients. - **Entertainment:** The flip book technology can be incorporated into entertainment industry for the creation of interactive and engaging promotional campaigns for their movies, shows and other events. - **Publishing:** The incorporation of flip book technology into publishing can present an opportunity for book publishers to create unique and interactive book promotions that attract readers and create memorable experiences. ## Related on Trend Hunter - [Coffee Ink Flipbooks](https://www.trendhunter.com/trends/limited-edition-flipbook.md) - [Digital Brochure Tools](https://www.trendhunter.com/trends/fliphtml5.md) - [Content Management Tools](https://www.trendhunter.com/trends/flippy-1.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [3D-Printed Flip Books](https://www.trendhunter.com/trends/stl-sculptures.md) - [Swipable Curated Ad Inspiration](https://www.trendhunter.com/trends/swipify.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Party-Centric Quick-Commerce Campaigns](https://www.trendhunter.com/trends/every-party-animal.md) - [Heartwarming Video Books](https://www.trendhunter.com/trends/video-book.md)