# Pop-Up Grocery Stores The Market Mobile in Ottawa Brings Healthy Foods to Underprivileged Areas By Meghan Young | Published 2014-11-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/market-mobile References: [cbc](http://www.cbc.ca/news/canada/ottawa/pop-up-grocery-store-brings-affordable-food-across-ottawa-1.2795011) & [marketmobileottawa](http://www.marketmobileottawa.ca/) [Healthy food accessibility](https://www.trendhunter.com/trends/coordinated-care) is one of the biggest challenges that face underprivileged neighborhoods and the Market Mobile targets this particular problem by driving through four such areas in Ottawa, Canada. A pilot project that has been running for two years now, the Market Mobile is built into a OC Transpo bus and carries over 30 different items at a time including local foods and culturally-appropriate foods. A successful Good Food Market, the Mobile Market shows how [pop-up grocery stores](https://www.trendhunter.com/trends/easy-switch-popup) can make a huge social impact in urban cities. Kaitrin Doll, Co-chair of Poverty & Hunger Working Group, says, "With the work of community volunteers and the Poverty and Hunger Working Group, we hope the Market Mobile will become part of a new Saturday routine for many Ottawa residents." ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Healthy Food Accessibility:** Disruptive innovation opportunity: Develop technology-driven solutions to efficiently bring healthy food options to underprivileged neighborhoods. - **Pop-up Retail:** Disruptive innovation opportunity: Create innovative mobile pop-up stores to serve specific communities with limited access to grocery stores. - **Community-led Initiatives:** Disruptive innovation opportunity: Facilitate and support grassroots efforts to address food insecurity through initiatives like the Market Mobile. ### Sectors Adopting This - **Retail:** Disruptive innovation opportunity: Integrate technology and logistics to establish efficient pop-up grocery stores in underserved areas. - **Food Delivery:** Disruptive innovation opportunity: Utilize existing delivery networks and partnerships to bring healthy foods directly to underprivileged neighborhoods. - **Social Enterprise:** Disruptive innovation opportunity: Combine for-profit business models with social impact initiatives to tackle food accessibility issues in low-income communities. ## Related on Trend Hunter - [Hybrid Community Supermarkets](https://www.trendhunter.com/trends/the-after-market.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Accessible Healthy Food Initiatives](https://www.trendhunter.com/trends/healthy-food-initiative.md) - [Affordable Grocery Store Subscriptions](https://www.trendhunter.com/trends/affordable-grocery-store.md) - [Last-Minute Meal Pop-Ups](https://www.trendhunter.com/trends/no-need-to-go-to-the-store-store.md) - [Free Grocery Pop-Ups](https://www.trendhunter.com/trends/the-polymarket.md) - [Pop-Up Concept Grocery Stores](https://www.trendhunter.com/trends/another-pantry.md) - [Consumer-Run Supermarkets](https://www.trendhunter.com/trends/hyperburgers.md) - [Autonomous Plant-Based Pop-Ups](https://www.trendhunter.com/trends/easy-switch-popup.md)