# Chalkboard Spice Labels 'Market Fresh' Labels are Hand-Drawn to Look like Art on a Chalkboard By Ady Floyd | Published 2015-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/market-fresh References: [thedieline](http://www.thedieline.com/blog/2015/6/2/market-fresh) Market Fresh products are dressed with labels that strikingly resemble old-school chalkboards. They feature beautifully [hand-drawn illustrations](https://www.trendhunter.com/trends/summertime-art-box) of animals and spices. The accompanying typography is very reflective of white chalk cursive writing across a blackboard. The name is written in white writing of the flavor and description of the spice is written in a color reflective of the product. The authentic and [rustic vibes](https://www.trendhunter.com/trends/the-label-makers) being provided by these labels make the consumer feel homey and cozy. It also gives a sense of earthy, home-grown, natural products that use only fresh and local ingredients. The designer Quatre Mains found the perfect balance between chef-inspired products and grandmas kitchen counter products in Fresh Markets [spice labels](https://www.trendhunter.com/trends/dorot-gardens). The dark tones are still welcoming to consumers and provide a sense of play with the vibrant illustrations popping out on the supermarket shelves. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 70% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Hand-drawn Labels:** Opportunity for brands to create unique and artistic packaging through hand-drawn labels. - **Rustic Packaging:** Potential for brands to leverage rustic packaging to evoke feelings of authenticity and nostalgia. - **Local and Natural Products:** Demand for products that emphasize the use of fresh and local ingredients, creating opportunities for brands to highlight these qualities. ### Who This Affects Most - **Food and Beverage:** Brands in the food and beverage industry can utilize hand-drawn labels and rustic packaging to differentiate their products and attract consumers. - **Art and Design:** Opportunity for artists and designers to collaborate with brands in creating unique and visually appealing packaging through hand-drawn labels. - **Retail:** Retailers can stock and promote products that align with the demand for local and natural ingredients, catering to consumers' preferences. ## Related on Trend Hunter - [High-End Gilded Spice Branding](https://www.trendhunter.com/trends/mccormick-gourmet-collection.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md)