# Korean Food Halls H Mart's 'Market Eatery' in Texas Boasts a Wide Range of Asian Food By Laura McQuarrie | Published 2018-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/market-eatery References: [supermarketnews](http://www.supermarketnews.com/retail-financial/hmart-supermarket-launches-korean-food-hall-texas) & [nj.hmart](http://nj.hmart.com/weekly-sales-and-events/texas-dallas/) American supermarket chain H Mart launched a new location in Austin, Texas that now includes a vibrant Market Eatery that will be implemented in other locations. The [Korean food hall](https://www.trendhunter.com/trends/kam-pek) concept features a range of vendors and dining experiences, including two restaurant concepts—[Sunday BBQ](https://www.trendhunter.com/trends/kbbq-menu) and Sunday Bird—from Korean chef and author Deuki Hong. Some of the snack vendors on-site sell everything from shaved ice to waffles and bubble tea, as well as famous Korean snack foods and baked goods. At a bar space called 'Let Them Talk,' Market Eatery offers wine, beer and traditional Korean rice wine. As well as offering a space for on-the-spot eating, H Mart also provides ample store space dedicated to the sale of pre-made items, such as kimchi, kimbap, pajeon [savory pancakes](https://www.trendhunter.com/trends/cinnamon-hotteok) and other grab-and-go "K-Sides." ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 62% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Asian Food Halls:** The rise of Asian food halls is disrupting the traditional food court model and revolutionizing the dining experience. - **Celebrity Chefs:** Featuring celebrity chefs like Deuki Hong is an opportunity for a restaurant to attract customers in an increasingly crowded market. - **Grab-and-go K-sides:** Grab-and-go Korean side dishes are a trending food item that could be leveraged by food businesses seeking to appeal to busy consumers. ### Where This Applies - **Supermarkets:** Supermarkets expanding their offerings to include on-site Asian food halls can appeal to diverse consumers and increase foot traffic. - **Restaurant:** Restaurants can benefit from creating food hall concepts that feature multiple celebrity chefs and vendors, attracting customers with a variety of dining options. - **Beverage:** Companies specializing in wine, beer, and traditional Korean rice wine can explore opportunities to feature their products in Asian food halls as part of an expanded, experiential drinking culture. ## Related on Trend Hunter - [Korean Street Snack Lines](https://www.trendhunter.com/trends/daesang.md) - [Multi-Vendor Food Marketplaces](https://www.trendhunter.com/trends/chefs-hall.md) - [Immersive Cultural Restaurants](https://www.trendhunter.com/trends/superfresh.md) - [Korean Foodservice Seasonings](https://www.trendhunter.com/trends/korean-cuisine-products.md) - [Korean-Inspired Soft Drinks](https://www.trendhunter.com/trends/halmi.md) - [Korean Home Snacking Lines](https://www.trendhunter.com/trends/e-mart.md) - [Savory-Sweet Puff Bars](https://www.trendhunter.com/trends/honey-oranda-snack-bars.md) - [Ethical Neighborhood Convenience Stores](https://www.trendhunter.com/trends/betterforyou-store.md) - [Plant-Powered Food Halls](https://www.trendhunter.com/trends/saluhall.md)