# Giant Receipt Rugs IKEA Collaborated with Virgil Abloh for the Markerad Collection By Joey Haar | Published 2018-06-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/markerad References: [dezeen](https://www.dezeen.com/2018/06/07/ikea-virgil-abloh-markerad-furniture-homeware-receipt-rug/) Not that any consumer would feel compelled to considering the high-quality, attractive pieces, but if there were some sort of problem, consumers would have an easy time returning the items from [IKEA's](https://www.trendhunter.com/trends/vibrant-homeware) upcoming Markerad collection. That's because the collection, which was designed in collaboration with Virgil Abloh, features a giant receipt rug as its centerpiece. Abloh and IKEA's rug design is an exercise in metathinking. The rug is indeed designed to look like a receipt from IKEA, including things like store hours and location (for IKEA's flagship in Sweden), a barcode, and monetary figures. Those figures reference the price of the Markerad receipt rug itself, making it a mind-bending example of the kind of self-referential tongue-in-cheek that IKEA has come to be known for. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What Makes This Trend Stand Out - **Self-referential Design:** Opportunities for companies to create humorous and unique designs that reference their own brand and products. - **Return-friendly Products:** Opportunities for companies to make returning products more convenient and appealing to consumers. - **Collaborative Collections:** Opportunities for companies to collaborate with artists and designers to create unique and eye-catching collections. ### Sectors Adopting This - **Home Furnishings:** Companies in the home furnishings industry can create innovative designs that encourage consumers to make returns and provide more convenience. - **Fashion:** Companies in the fashion industry can collaborate with artists and designers to create unique collections that stand out from the competition. - **Retail:** Retailers can partner with designers to create products that enhance the consumer experience and encourage repeat visits. ## Related on Trend Hunter - [Cross-Cultural Rug Collections](https://www.trendhunter.com/trends/nordic-knots-x-giancarlo-valle-rug-collection.md) - [Incredibly Vibrant Homeware Collections](https://www.trendhunter.com/trends/vibrant-homeware.md) - [Nature-Inspired Collaborative Designs](https://www.trendhunter.com/trends/bastua.md) - [Appliance-Sized Carpet Collections](https://www.trendhunter.com/trends/samsung-bespoke-rugs.md) - [Collaboration Music Gear Products](https://www.trendhunter.com/trends/swedish-house-mafia-x-ikea-collection.md) - [Eye-Catching Designer Rugs](https://www.trendhunter.com/trends/designer-rug.md) - [DJ Group-Collab Tonal Homeware](https://www.trendhunter.com/trends/frakta.md) - [Artful Washable Rugs](https://www.trendhunter.com/trends/ruggable-x-keith-haring.md) - [Luxurious Handwoven Rugs](https://www.trendhunter.com/trends/crate-barrel.md)