# Urinary Online Check-Ins Mark Your Territory Has You Update Your Foursquare Location by Peeing By Amelia Roblin | Published 2011-11-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mark-your-territory References: [neatorama](http://www.neatorama.com/2011/11/02/new-system-lets-you-check-into-foursquare-the-same-way-that-dogs-check-into-fire-hydrants/) & [markyourterritory.org](http://www.markyourterritory.org/) Mark Your Territory sounds at first like a really silly concept, but the critic will quickly discover the depth of thought that went into Andrew Quitmeyer's invention. Essentially, you begin with a set of "[enhanced business cards](https://www.trendhunter.com/trends/moo-paper-cards)" marked with your name and a QR code, coated in silver. With a spike on one side of the paper it can be wedged into the dirt or else stuck to a wall with the help of an adhesive backing. You are instructed to connect the marker to your smartphone before you proceed to [pee on it](https://www.trendhunter.com/trends/tushy-launched-hindsight). The detector confirms your identity and through a special MYT app it authenticates your position and [checks you into Foursquare](https://www.trendhunter.com/trends/location-bookmarking). Mark Your Territory merges the physical and virtual words. Check it out and you'll uncover even more unexpected features. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 26% | Activity: 71% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Smartphone-enabled Check-ins:** Mark Your Territory's use of a smartphone app to authenticate identity and check in to Foursquare presents opportunities for other businesses to innovate in the realm of location-based services. - **QR Code-enabled Business Cards:** The enhanced business cards used by Mark Your Territory could be a disruptive innovation opportunity for industries such as marketing and advertising. - **Integration of Physical and Virtual Worlds:** Mark Your Territory's merging of the physical and virtual worlds presents opportunities for disruptive innovation in fields such as augmented reality and experiential marketing. ### Who This Affects Most - **Marketing and Advertising:** Mark Your Territory's use of enhanced business cards presents an opportunity for disruption in these industries. - **Location-based Services:** Mark Your Territory's smartphone-enabled check-ins and integration with Foursquare presents an opportunity for disruptive innovation in this industry. - **Technology and Apps:** Mark Your Territory's use of a smartphone app for authentication and check-ins could inspire innovation in this industry. ## Related on Trend Hunter - [NFC-Activated Bathroom Sprays](https://www.trendhunter.com/trends/pocket-sprayer.md) - [Public Bathroom Location Apps](https://www.trendhunter.com/trends/the-bathroom-app.md) - [Urinary Health Trackers](https://www.trendhunter.com/trends/peetracker.md) - [Non-Invasive Urine Devices](https://www.trendhunter.com/trends/u-scan.md) - [Smart City Exploration Apps](https://www.trendhunter.com/trends/purrwalk.md) - [Real-World Adventure Games](https://www.trendhunter.com/trends/scratch-earth.md) - [Toilet Tablet Health Tests](https://www.trendhunter.com/trends/urify1.md) - [Pebble-Shaped Urine Scanners](https://www.trendhunter.com/trends/uscan.md) - [Disease Detection Toilet Tablets](https://www.trendhunter.com/trends/urify.md)