# Urdu-Scripted Celebrity Streetwear Zayn Malik and Mark Wilkinson Collaborated for a Clothing Line By Riley von Niessen | Published 2016-06-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mark-wilkinson References: [hypebeast](http://hypebeast.com/2016/6/zayn-malik-mind-of-mine-mark-wilkinson) & [zaynmalikstore](http://zaynmalikstore.com/shop-all.html) Zayn Malik, the successful solo artist who was previously a part of mega-popular boy band 'One Direction,' collaborated with a famous band illustrator by the name of Mark Wilkinson for some of the styles in his new line of merchandise. Zayn Malik reportedly created the 23-piece apparel series in order to connect with his fans of a different level, with the singer explaining "Everything was created with the idea that this is something I would want to wear. I wanted to approach this as an opportunity to extend my ideas as an artist, and to give fans another facet of who I am.” Mark Wilkinson's work in found in the graphic prints on one of the shirts that's offered, with his metal band stylistics making for a interesting contrast with Zayn Malik's brand. The majority of the clothing features Urdu lettering, noting the signer's background. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Merchandise:** The collaboration between Zayn Malik and Mark Wilkinson highlights the trend of celebrities creating their own merchandise lines. - **Streetwear with Cultural Influences:** The use of Urdu lettering in Zayn Malik's clothing line showcases the trend of incorporating cultural elements into streetwear fashion. - **Collaboration with Artists:** Zayn Malik's collaboration with Mark Wilkinson represents the trend of musicians collaborating with visual artists to create unique and artistic clothing collections. ### Sectors Adopting This - **Fashion and Apparel:** The fashion and apparel industry can explore opportunities in creating celebrity merchandise lines that connect with fans on a deeper level. - **Streetwear:** The streetwear industry has the potential to tap into the growing demand for culturally influenced clothing by incorporating diverse typography and lettering styles. - **Art and Design:** The art and design industry can explore disruptive innovation opportunities by fostering collaborations between musicians and visual artists, creating unique and limited edition clothing collections. ## Related on Trend Hunter - [Artist-Collab Branded Jackets](https://www.trendhunter.com/trends/lidl-by-lidl.md) - [Rapper-Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/p-by-gunna-collection.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Ribbed Cotton Celebrity Apparel](https://www.trendhunter.com/trends/harry-styles-pleasing-ribbed.md) - [Artist-Designed Streetwear Logos](https://www.trendhunter.com/trends/olaolu-slawn-1.md) - [Gen Z-Approved Cartoon Streetwear](https://www.trendhunter.com/trends/bt21-1.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md)