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# Stranger-Inspired Reads
The Mark Soloman 'Black Cab Wisdom' Book is Inspirational

By Vivian Lau | Published 2012-05-30 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/mark-soloman-black-cab-wisdom
References: [blackcabquotes](http://www.blackcabquotes.com/) & [summersdale](http://www.summersdale.com/book/1/489/black-cab-wisdom/)

The Mark Soloman 'Black Cab Wisdom' is a compilation of quotes, tips and tricks given from the back of a London taxi driver's cab.

Started entirely spontaneously, Soloman started asking his passengers "whats some advice you could give me?" or whether they had any thoughts to share in general. Soloman then decided to put a clipboard in the back seat so passengers could share however much they wanted. Though initially keeping these [nuggets of wisdom](https://www.trendhunter.com/trends/zenpen) to himself, the [best were posted onto his blog](https://www.trendhunter.com/trends/spark-deeper) 'Black Cab Quotes' everyday, and then found their way into the pages of his book 'Black Cab Wisdom'.

A product of sheer spontaneity and happiness, this book is great for anybody looking for some [inspiration for their life](https://www.trendhunter.com/trends/daily-quotes).

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 24% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### Key Themes Behind This Trend

- **Spontaneous Wisdom:** Opportunity to create platforms that capture and share spontaneous wisdom from everyday people.
- **Crowdsourced Inspiration:** Potential to develop products or services that gather crowdsourced words of wisdom and inspiration.
- **Unconventional Knowledge:** Room for disruptive innovation in unconventional sources of knowledge and insights.

### Where This Applies

- **Publishing:** Opportunity for publishers to tap into the demand for inspirational books based on real-life experiences.
- **Transportation:** Potential for taxi and ridesharing companies to create spaces for passengers to share their thoughts and experiences.
- **Technology:** Room for tech companies to develop platforms or apps that capture and curate spontaneous wisdom from various sources.

## Related on Trend Hunter

- [Travel-Themed Book Recommendations](https://www.trendhunter.com/trends/the-reading-route.md)
- [Inspirational Content Libraries](https://www.trendhunter.com/trends/quotes-inspire-reflect.md)
- [Daily Self-Improvement Record Keeping](https://www.trendhunter.com/trends/the-book-of-life.md)
- [Daily Inspirational Quotes](https://www.trendhunter.com/trends/be-better.md)
- [Daily Knowledge Boosts](https://www.trendhunter.com/trends/dailywise.md)
- [Mindfulness-Encouraging Challenges](https://www.trendhunter.com/trends/better-than-yesterday.md)
- [Daily Inspirational Quotes](https://www.trendhunter.com/trends/models-of-life.md)
- [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md)
- [Picturesque Cyclist Exploration Books](https://www.trendhunter.com/trends/cyclist-ride.md)
