# 'Baywatch' Editorials Mark Sanchez is 'Built for the Beach' in GQ Magazine By mediterranean | Published 2009-05-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mark-sanchez-is-built-for-the-beach-in-gq-magazine References: [homotography.blogspot](http://homotography.blogspot.com/2009/05/mark-sanchez-gq-carter-smith.html) & [men.style](http://men.style.com/gq/features/landing?id=content_9297) Football quarterback Mark Sanchez is featured in a retro beach-themed editorial in the new June 2009 issue of GQ Magazine. 'Built For The Beach' by photographer Carter Smith shows the sexy quarterback in [retro short-cut swim trunks](https://www.trendhunter.com/trends/mack-weldon-x-bather) alongside Sports Illustrated beauty Hilary Rhoda. The shot of Mark Sanchez running in red swimming shorts reminds me of the iconic Baywatch theme. **Implications** - Unfortunately for the ladies, Sanchez is posing with a [hot bikini model](https://www.trendhunter.com/trends/swim-line), so jealousy might be an issue for some of you. As for the clothes (for anyone who's actually paying attention), Sanchez is donning [70s swim trunks](https://www.trendhunter.com/trends/fioretta) (a nice retro touch) as well as Southern California-style tank tops and a windbreaker. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 83% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Retro Beach Fashion:** Opportunity for clothing designers to innovate and create modern updates on classic beachwear styles. - **Athletes as Fashion Models:** Opportunity for fashion brands to collaborate with popular athletes and leverage their influence for marketing purposes. - **Retro Photography:** Opportunity for photographers to explore vintage aesthetics and challenge traditional fashion photography norms. ### Industries Being Reshaped - **Fashion:** Industry can create new beachwear styles based on retro trends inspired by the editorial. - **Sports:** Industry can explore collaborative opportunities with fashion brands to market athletes outside of their sport. - **Photography:** Industry can experiment with retro aesthetics in fashion photography and collaborate with fashion brands for editorial shoots. ## Related on Trend Hunter - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Quirky Athlete-Centric Mayo Campaigns](https://www.trendhunter.com/trends/mayotivations-campaign.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [White Denim Fashion Collections](https://www.trendhunter.com/trends/house-of-hellmanns.md) - [Celeb-Hosted Super Bowl Parties](https://www.trendhunter.com/trends/rob-gronkowski.md)