# Cutesy Eco Cars The Ford 021C by Mark Newson Looks Like a Toy By Jordan M | Published 2011-01-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mark-newson References: [yatzer](http://www.yatzer.com/Ten-years-later-FORD-021C-by-Marc-Newson) & [marc-newson](http://www.marc-newson.com/intro.htm) When this compact low-consumption Ford concept car by Mark Newson first premiered back in the 1990s, it was not exactly celebrated or met with open arms. That, however, was back when big hulking SUVs were the rising stars of the market and before fuel efficiency became an essential statistic for new consumers looking to purchase a vehicle. Now, the Mark Newson car is back in the limelight with its minimalist stylings, small eco footprint and quirky attitude. With an interior (and exterior) that almost makes it seem toy-like, the car's neatest feature is probably its individuality. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 48% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Car Design:** Opportunity to create minimalist car designs that stand out and appeal to consumers looking for unique and eco-friendly vehicles. - **Eco-friendly Vehicles:** Chance to develop and market compact, low-consumption cars that prioritize fuel efficiency and have a smaller carbon footprint. - **Quirky Vehicle Designs:** Potential for designing vehicles with playful and toy-like aesthetics to attract consumers seeking unconventional and distinctive options. ### Sectors Adopting This - **Automotive:** Automakers can capitalize on the demand for minimalist, eco-friendly cars by creating innovative designs and incorporating sustainable technologies. - **Design:** Designers have the opportunity to transform the automotive industry by creating quirky and visually appealing vehicle designs that resonate with eco-conscious consumers. - **Green Technology:** Companies specializing in green technology can develop and supply components and systems for eco-friendly vehicles, supporting the growing market for sustainable transportation options. ## Related on Trend Hunter - [Semi-Transparent Concept Cars](https://www.trendhunter.com/trends/renault-twingo-concept.md) - [Spaceship-Like Mini Sedans](https://www.trendhunter.com/trends/mini-concept-aceman.md) - [Compact Classically Inspired Cars](https://www.trendhunter.com/trends/mini-spaceman-hatchback.md) - [Road-Ready Dune Buggy Concepts](https://www.trendhunter.com/trends/fordzilla-hypervan.md) - [Exquisitely Elegant Electric Cars](https://www.trendhunter.com/trends/elegant-electric-car.md) - [Racer-Inspired City Car Concepts](https://www.trendhunter.com/trends/nissan-concept-2023.md) - [Next-Gen Boxy Vehicle Designs](https://www.trendhunter.com/trends/boxy-vehicle.md) - [Electric City-Friendly Microcars](https://www.trendhunter.com/trends/tesla-mini.md) - [Minimalist Americana Truck Designs](https://www.trendhunter.com/trends/ford-bronco-concept.md)