# Fridgetography Mark Menjivar Uses Photos of Refrigerators as Insightful Cultural Study By Cat_Marie | Published 2009-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mark-menjivar References: [markmenjivar](http://markmenjivar.com/) & [20x200](http://www.20x200.com/artists/mark-menjivar.html) What if Mark Menjivar came up to you right now and asked if he could take a picture of what’s inside your refrigerator? What would he find? Fresh foods, take-out containers, beer, soda, juice or barely anything? The contents of your refrigerator say a lot about your lifestyle, what you eat or drink, your cooking ability, and possibly your socioeconomic status. Mark Menjivar, a photographer who lives in San Antonio, Texas, traveled the United States for three years asking random people if he could take a picture of what was inside their refrigerators. Mark Menjivar’s photographs reveal a lot about his subjects, from the disarray of styrofoam containers of a bartender who works nights to the neatly piled up [fresh vegetables](https://www.trendhunter.com/trends/ai-fridge) of a midwife who decided to eat locally grown produce. So, if you are what you eat, what’s inside your refrigerator? ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 26% | Activity: 6% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Refrigerator Culture:** Analyzing the contents of people's refrigerators as a cultural study. - **Lifestyle Indicators:** Using the contents of a refrigerator to gain insights into an individual's lifestyle and socioeconomic status. - **Visual Storytelling:** Using photography to tell stories about people through their refrigerators. ### Where This Applies - **Photography:** Opportunities for photographers to capture unique and revealing images by exploring the contents of people's refrigerators. - **Food and Beverage:** Understanding consumer preferences and behaviors by analyzing the types of food and drinks stored in their refrigerators. - **Market Research:** Leveraging the insights gained from studying refrigerators to inform product development and marketing strategies for various industries. ## Related on Trend Hunter - [Aesthetic Interior Fridge Trends](https://www.trendhunter.com/trends/fridgescaping-guide.md) - [Social Media Fridge-Decorating Trends](https://www.trendhunter.com/trends/lynzi-judish-fridgescaping.md) - [Fridge-Decorating Trend Guides](https://www.trendhunter.com/trends/fridgescaping-practices.md) - [Customizable Photo Fridges](https://www.trendhunter.com/trends/samsung-mybespoke.md) - [Ingredient-Based Recipe Finders](https://www.trendhunter.com/trends/frigo.md) - [Bespoke Refrigerator Art Designs](https://www.trendhunter.com/trends/4door-french-door-refrigerator.md) - [Compartmentalized Smart Refrigerators](https://www.trendhunter.com/trends/aura-refrigerator.md) - [Bespoke Multi-Section Refrigerators](https://www.trendhunter.com/trends/arte-mini-refrigerator.md) - [Recipe-Recommending Smart Fridges](https://www.trendhunter.com/trends/bespoke-4door-flex-refrigerator.md)