# Eccentric Graphic Get-Ups The Mark McNairy New Amsterdam SS12 Line Offers Wild Schoolboy Fashions By Jaime Neely | Published 2011-08-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mark-mcnairy-new-amsterdam1 References: [hypebeast](http://hypebeast.com/2011/08/mark-mcnairy-new-amsterdam-2012-springsummer-lookbook/) & [markmcnairy](http://www.markmcnairy.com/) The recently released lookbook for the Mark McNairy New Amsterdam SS12 Collection for men is bursting with promising head-turning fashions. The designer traded in his shoe fetish to have a go at creating clothing for men. The collection is anything but ordinary and offers a wide range of both bold and versatile fashions. The Mark McNairy New Amsterdam SS12 Collection embodies an [eccentric version of schoolboy fashions](https://www.trendhunter.com/trends/beams-plus-2). The collection offers a wide range of [printed blazers, pants, shorts and backpacks](https://www.trendhunter.com/trends/at-the-edge-of-time) in leopard, zebra, floral and vibrant neon hues. The collection is extremely edgy and will certainly turn heads during next year's warm weather season. **Implications** - Businesses that transform a traditional or classic style to embrace modern or contemporary qualities will fare very well in today's industry. Consumers will flock to conventional looks that have been infused with [edgy and hip elements](https://www.trendhunter.com/trends/asos-inspired-by). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 51% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Eccentric Schoolboy Fashions:** Opportunity for fashion brands to create bold and vibrant clothing collections inspired by schoolboy aesthetics. - **Printed Blazers and Pants:** Disruption potential for the fashion industry by incorporating unique prints and patterns into traditional attire. - **Versatile and Edgy Accessories:** Potential for accessory brands to design versatile and edgy backpacks that stand out in the market. ### Where This Applies - **Fashion:** Fashion brands can capitalize on the trend of eccentric graphic get-ups by creating innovative designs and collections inspired by schoolboy aesthetics. - **Retail:** Retailers have an opportunity to offer a wide range of printed blazers, pants, shorts, and backpacks to cater to the demand of consumers seeking bold and vibrant fashion choices. - **Accessories:** Accessory brands can disrupt the market by designing versatile and edgy backpacks that complement the eccentric graphic get-up trend. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)