# Fierce Animalistic Footwear The Mark McNairy New Amsterdam Label is Exotic By Cammilyn Scott | Published 2011-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mark-mcnairy-new-amsterdam-footwear-label-for-men References: [selectism](http://www.selectism.com/news/2011/06/14/pitti-mark-mcnairy-new-amsterdam-footwear-for-springsummer-2012/#more-76307) & [markmcnairy](http://www.markmcnairy.com/) Mark McNairy is the American fashion designer behind the Mark McNairy New Amsterdam footwear label. The line is a mix of traditional English and American style meets city chic for men. The collection designed for the Spring/Summer 2012 season is a sneak peek of what you have in store for an exciting season of endless options in men’s footwear. The Mark McNairy New Amsterdam footwear collection will feature [chukka boots](https://www.trendhunter.com/trends/olly-shinder), dirty bucks, creepers, saddle shoes, [loafers](https://www.trendhunter.com/trends/dockside-portland), and Jordan-inspired saddle shoes. If this collection is truly on the cutting edge, color blocking will continue to be a strong trend in 2012 as well as animal prints from tiger and leopard to defining zebra prints. All Mark McNairy shoes also feature a special signature “f**k off” message on the sole. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Color Blocking in Men's Footwear:** Disruptive innovation opportunity: Integrate bold and contrasting colors in men's footwear designs to cater to the demand for vibrant and eye-catching styles. - **Animal Prints in Men's Footwear:** Disruptive innovation opportunity: Incorporate animal prints like tiger, leopard, and zebra patterns into men's shoe designs to tap into the growing trend of bold and exotic aesthetics. - **Signature Messages on Shoe Soles:** Disruptive innovation opportunity: Explore the use of unconventional messages or symbols on shoe soles to create unique branding opportunities and enhance customer engagement. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Fuse traditional English and American styles with urban chic elements to create new and exciting fashion offerings for men. - **Footwear:** Disruptive innovation opportunity: Experiment with new shoe styles like chukka boots, dirty bucks, creepers, saddle shoes, loafers, and Jordan-inspired saddle shoes to cater to evolving consumer preferences. - **Men's Accessories:** Disruptive innovation opportunity: Design unique and edgy men's shoes with signature features like the 'f**k off' message on the sole to capture attention and create a distinct market positioning. ## Related on Trend Hunter - [Animal Faux Fur Sneakers](https://www.trendhunter.com/trends/merrell-1trl-3.md) - [Croc Leather Sneaker-Loafers](https://www.trendhunter.com/trends/red-croc.md) - [Timeless Footwear Collaborations](https://www.trendhunter.com/trends/buck-mason-x-sanders.md) - [Modern Sophisticated Footwear Collections](https://www.trendhunter.com/trends/flex-oxford-collection.md) - [Eye-Adorned Furry Mules](https://www.trendhunter.com/trends/eyeball-mules.md) - [Loafer-Sneaker Hybrid Shoes](https://www.trendhunter.com/trends/black-croc.md) - [Dynamic Vibrant Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-2.md) - [Luxury Men's Footwear Collections](https://www.trendhunter.com/trends/luxury-mens-footwear.md) - [Suede Footwear Collections](https://www.trendhunter.com/trends/crockett-jones2.md)