# Swearing Dress Shoes The Mark McNairy 'F-Off' Shoe Collection is Refined Badassery By Michael Hines | Published 2011-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mark-mcnairy-f-off-shoe-collection References: [highsnobiety](http://www.highsnobiety.com/news/2011/06/17/mark-mcnairy-####-off-collection/) & [markmcnairy](http://www.markmcnairy.com/) If you are looking for a pair of shoes that make a statement, look no further than the Mark McNairy 'F-Off' shoe collection. The latest shoe collection from the Dutch designer, the 'F-Off' collection is a collection of refined leather and suede boots and shoes that have a badass hidden message. That message is printed on the [handmade leather soles](https://www.trendhunter.com/trends/black-tie-20) of each and every one of the shoes in metallic gold lettering advising people to "F*ck Off." While the message may not be tasteful, the shoes certainly are, with the [blue suede shoe](https://www.trendhunter.com/trends/crockett-jones2) being my personal favorite. Each shoe in the collection also comes with a pinky ring advising people to "F*ck Off." No release dates or pricing have be announced, but you can see the Mark McNairy 'F-Off' shoe collection in its entirety before it hits store shelves here. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 55% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Statement Shoes:** Creating shoes that make a bold statement can disrupt the footwear industry by appealing to consumers who want to stand out. - **Hidden Messages:** Incorporating hidden messages in fashion items, like the Mark McNairy 'F-Off' shoe collection, can disrupt traditional fashion norms and provide a unique selling point. - **Controversial Designs:** Designing shoes with controversial elements, such as printed profanity, can disrupt the fashion industry by attracting attention and creating buzz. ### Industries Being Reshaped - **Footwear Industry:** The Mark McNairy 'F-Off' shoe collection can disrupt the footwear industry by offering a fresh and daring approach that appeals to consumers who seek unique and provocative designs. - **Fashion Industry:** The incorporation of provocative and controversial elements, like hidden messages and profanity, in fashion items can disrupt traditional fashion norms and create a distinct market niche. - **Luxury Fashion Market:** Introducing a collection with handmade leather soles featuring metallic gold lettering advising people to 'F*ck Off' can disrupt the luxury fashion market by appealing to consumers who value audacity and exclusivity. ## Related on Trend Hunter - [Unique Footwear Designs](https://www.trendhunter.com/trends/john-fluevog.md) - [Kidult Baby Shoes](https://www.trendhunter.com/trends/super-baby.md) - [Eye-Adorned Furry Mules](https://www.trendhunter.com/trends/eyeball-mules.md) - [Bird Feather-Inspired Boots](https://www.trendhunter.com/trends/kiss-boots.md) - [Modern Sophisticated Footwear Collections](https://www.trendhunter.com/trends/flex-oxford-collection.md) - [Luxury Men's Footwear Collections](https://www.trendhunter.com/trends/luxury-mens-footwear.md) - [Timeless Footwear Collaborations](https://www.trendhunter.com/trends/buck-mason-x-sanders.md) - [Industrial Textural Rugged Boots](https://www.trendhunter.com/trends/2x4-brutal-boot.md) - [Blockish Tread-Covered Boots](https://www.trendhunter.com/trends/mschf-24-boot.md)