# Fake Naturetography Mark Mawson's 'Aqueous' Explores the Properties of Paint & Water By Marissa Brassfield | Published 2009-06-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mark-mawson-aqueous References: [behance.net](http://www.behance.net/Gallery/Aqueous/46946) & [markmawson](http://www.markmawson.com/) At first glance, Mark Mawson's 'Aqueous' looks like a photo set of jellyfish or some other gelatinous water creature. A closer look, however (and a glance at the tags Mawson used for his collection), reveals that the otherworldly forms in this pictorial are actually comprised of paint. In the hands of a master like Mark Mawson, [water and paint combine](https://www.trendhunter.com/trends/aqua-gallery) to create an unusual, [organic and completely beautiful](https://www.trendhunter.com/trends/matter-collection) masterpiece. **Implications** - Consumers in the modern sphere are looking for products that feature a [natural element](https://www.trendhunter.com/trends/abney-effect). Items that utilize an eco-conscious aspect are appealing to those want to protect the planet without sacrificing their lifestyles. In order to attract more shoppers, companies could focus their efforts on creating more green-friendly designs. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 22% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Eco-conscious Products:** Creating products with a natural element can attract consumers who value eco-consciousness. - **Green-friendly Designs:** Companies can focus on creating designs that are environmentally friendly to appeal to more shoppers. - **Organic Masterpieces:** Artists like Mark Mawson demonstrate the potential for creating beautiful and unique artwork using unconventional materials. ### Where This Applies - **Art:** Artists can explore unconventional materials like paint and water to create organic masterpieces, inspired by Mark Mawson's 'Aqueous'. - **Consumer Goods:** Companies in the consumer goods industry can develop eco-conscious products to meet the demand of environmentally conscious consumers. - **Design:** Designers can focus on creating green-friendly designs and incorporating natural elements into their products to attract a wider customer base. ## Related on Trend Hunter - [Human Nature-Themed Art Galleries](https://www.trendhunter.com/trends/sea-im-awake.md) - [Mesmerizing Fluid Art Installations](https://www.trendhunter.com/trends/flow-fountain.md) - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [Natural Material Bottle Designs](https://www.trendhunter.com/trends/fuwa-fuwa-collection.md) - [Fluid Function Art Exhibits](https://www.trendhunter.com/trends/optical-flow.md) - [Hand-Painted Watercolor Prints](https://www.trendhunter.com/trends/emma-webster.md) - [Nature-Inspired Home Decor](https://www.trendhunter.com/trends/flower-power-moss-wall-art.md) - [Mess-Free Eco Craft Kits](https://www.trendhunter.com/trends/create-n-colour.md) - [Leftover Househouse Paint Artwork](https://www.trendhunter.com/trends/paint-drop.md)