# Flipping Hairtography The Wild Whipping Hair Series by Mark Laroche By Francis Tiangson | Published 2011-01-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mark-laroche References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/hair-by-marc-laroche) & [flickr](http://www.flickr.com/photos/stygian/) This photo series by Mark Laroche seems to have taken a few notes from of Willow Smith's hair whipping song. It's a simple concept that was executed and pulled of magnificently. Mark Laroche captures [women furiously](https://www.trendhunter.com/trends/designme-rooting-for-all-women) flipping their [long locks](https://www.trendhunter.com/trends/pantenes-new-campaign) creating some really interesting shapes and textures. Placed in front of a dark background and lit perfectly, some of the models look as if their hair has a life of its own. I imagine Mark Laroche would have [shampoo companies](https://www.trendhunter.com/trends/john-frieda-hot-hair-hotline) calling him everyday. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 87% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Hair Whip Photography:** Opportunity for photographers to explore the dynamic and expressive nature of hair whipping in their work. - **Haircare Brand Partnerships:** Shampoo companies and haircare brands can collaborate with photographers like Mark Laroche to create captivating visuals for their marketing campaigns. - **Hair Texture Trend:** Inspiration for hairstylists and fashion designers to incorporate and emphasize unique hair textures in their creations. ### Where This Applies - **Photography:** Photographers can leverage the hair whip trend to offer unique and captivating photoshoot experiences for their clients. - **Beauty and Personal Care:** Beauty brands can tap into the hair whip trend to promote their haircare products and showcase the versatility of different hair types. - **Fashion:** Fashion designers can take inspiration from the hair whip photography to create designs that complement and enhance the dynamic movement of hair. ## Related on Trend Hunter - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Hair Repair Web Series](https://www.trendhunter.com/trends/extreme-hair-rescue.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Branded Hair Flip Challenges](https://www.trendhunter.com/trends/k18hairflip.md) - [Haircare-Focused Web Series](https://www.trendhunter.com/trends/k18-extreme-hair-rescue.md) - [Hyper-Specific Haircare Collections](https://www.trendhunter.com/trends/freewill-haircare.md) - [Hybrid Hair Salons](https://www.trendhunter.com/trends/hybrid-hair-salon.md)