# Zombie Food Trucks The Mark Jankel 'Gory Gourmet' Restaurant Serves Up Brain Food By Marina Rotharmel | Published 2012-08-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mark-jankel-gory-gourmet References: [odditycentral](http://www.odditycentral.com/foods/a-feast-for-zombies-gory-food-truck-serves-fresh-brain-burgers.html) & [londonpopups](http://www.londonpopups.com/2012/08/mark-jankels-gory-gourmet-street-food.html) [Zombie fans](https://www.trendhunter.com/trends/bullets-brains) are well aware that these terrifying creatures love to eat brains, and chef Mark Jankel has decided to open up a food truck called, 'Gory Gourmet' that -- um, -- feeds on this idea. The only items on the menu in this fast food truck are a variety of animal organs. The concept by well-known London chef Jankel serves patrons a variety of brain foods, as well as some other gruesome body parts. If patrons are feeling adventurous and a little ghoulish, they can choose to try the [Big Brain Burger](https://www.trendhunter.com/trends/doom-burger), Crispy Brain Dippers, Brain Salad Wrap, Feet & Thyroid Nuggets or some Skewered Hearts. This concept is a lot to stomach, but definitely something that is sure to get a lot of attention. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 39% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Controversial Cuisine:** As seen with The Gory Gourmet's menu, there is potential for restaurants to offer unconventional or taboo menu items that could attract attention and create buzz for the establishment. - **Themed Food Trucks:** The Gory Gourmet's use of a horror theme for their food truck presents an opportunity for other food trucks to incorporate a themed concept into their menus and branding, providing a unique and memorable experience for consumers. - **Experiential Dining:** By offering a brain-themed menu and horror-themed dining experience, The Gory Gourmet appeals to consumers seeking an immersive and unconventional dining experience. ### Industries Being Reshaped - **Food and Beverage:** The F&B industry can explore unconventional menu items, innovative themes and experiential dining to provide unique and memorable experiences, while also attracting a wider audience. - **Entertainment and Events:** The use of a horror theme for the food truck presents opportunities for businesses operating in the entertainment or events industry to partner with or hire themed food trucks for their events, providing a unique and memorable aspect to their experience. - **Marketing and Advertising:** The Gory Gourmet's bold and unconventional menu presents an opportunity for marketers and advertisers to create memorable and buzz-worthy campaigns by featuring similar themes, concepts, and products. ## Related on Trend Hunter - [Caramelized Organ Chocolates](https://www.trendhunter.com/trends/zotter-chocolates-brains-eggs.md) - [Grotesque Halloween Pizzas](https://www.trendhunter.com/trends/halloween-pizza-campaign.md) - [Plant-Based Human Meat Burgers](https://www.trendhunter.com/trends/human-meat-burger.md) - [Horror Film-Inspired Cookbooks](https://www.trendhunter.com/trends/death-for-dinner-cookbook.md) - [Branded Cracker Food Trucks](https://www.trendhunter.com/trends/cheez-wheelz-food-truck.md) - [Flash-Frozen Meatless Meals](https://www.trendhunter.com/trends/fresh-on-wheels.md) - [Dog-Focused Food Trucks](https://www.trendhunter.com/trends/french-cuisine-for-dogs.md) - [Horror-Themed QSR Short Films](https://www.trendhunter.com/trends/jack-in-the-box-feeding-time.md) - [Halloween Ice Cream Trucks](https://www.trendhunter.com/trends/monster-ice-scream-truck-tour.md)