# Stylish Swim Caps Marc Jacobs Sexifies Pool Gear to Protect Pricey Highlights By Christina Butty | Published 2009-05-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mark-jacobs-makes-swim-caps-fashionable References: [style](http://www.style.com/trendsshopping/itemoftheweek/051809_Swim_Cap/) & [marcjacobs](http://www.marcjacobs.com/) Leave it to fashion master Marc Jacobs to create the perfect swim cap. Designers usually create [sultry, sexy swimwear](https://www.trendhunter.com/trends/country-club) for summer, but Jacobs has gone the other way (as usual) and reinvigorated this [poolside accessory](https://www.trendhunter.com/trends/highdive) instead. These Marc Jacobs swim caps are sure to have fashionistas fighting for them. Best of all, they're priced to move at $10 U.S., so why not pick one up? **Implications** - Consumers are looking to make [bold aesthetic choices](https://www.trendhunter.com/trends/joy-artist-capsule) in traditionally banal areas. By adding some color and a more streamlined form, products can appeal to customers with a penchant toward ostentatiousness. Companies should take into account -- both when designing and marketing a product -- that consumers want to stand out. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 15% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Bold Aesthetic Choices:** Consumers are looking to make bold aesthetic choices in traditionally banal areas. - **Colorful and Streamlined Products:** By adding some color and a more streamlined form, products can appeal to customers with a penchant toward ostentatiousness. - **Standing Out:** Companies should take into account - both when designing and marketing a product - that consumers want to stand out. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the trend of bold aesthetic choices by creating unique and eye-catching designs. - **Beauty:** The beauty industry can develop colorful and streamlined products to appeal to customers who want to make a statement with their personal care items. - **Marketing and Advertising:** The marketing and advertising industry can help companies highlight the uniqueness and stand-out features of their products to attract consumers. ## Related on Trend Hunter - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Stylistic Lightweight Beach Shades](https://www.trendhunter.com/trends/the-swim-shady.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Stylish Sun-Protective Swimwear](https://www.trendhunter.com/trends/upf-collection.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Aviator-Style Swim Goggles](https://www.trendhunter.com/trends/sunny-g.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Elegant Sporty Swimwear](https://www.trendhunter.com/trends/lacoste-swimwear-collection.md)