# Cloud-Filtering Captures Mark Hawkins Photographs His Perspectives of the World By Emily Evans | Published 2011-08-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/mark-hawkins References: [behance.net](http://www.behance.net/gallery/Photography/1988899) & [mark-hawkins](http://mark-hawkins.com/) Each season of the year offers the world a new perspective of light, which United Kingdom-based photographer Mark Hawkins attempts to capture within his work. With a [passion for photography](https://www.trendhunter.com/trends/camp-snap) and apparent love of nature, Mark Hawkins' captures can be interpreted as a window into his soul. Mark Hawkins specializes in web and graphic design, and of course, photography. From wooded forests to sunsets, these [intimate nature captures](https://www.trendhunter.com/trends/summer-dreaming-collection) take viewers on a majestic journey across all seasons. **Implications** - Embracing the natural environment and world around us can be a effective way of appealing to consumers eco-loving sides, while also being cost-effective. Choosing to utilize [natural surroundings as a backdrop](https://www.trendhunter.com/trends/hong-kong-tourism-board) for product shoots and advertising campaigns can be a far less costly alternative for many companies, as opposed to booking private studios. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 60% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Nature-inspired Photography:** Capturing the beauty of nature through photography can provide a unique and immersive experience for viewers. - **Seasonal Perspectives:** Highlighting the different perspectives offered by each season can create diverse and captivating photography collections. - **Cost-effective Marketing:** Utilizing natural surroundings as backdrops for product shoots and advertising campaigns can be a more affordable option for companies. ### Industries Being Reshaped - **Photography Industry:** There is an opportunity for photographers to specialize in nature-inspired photography and capture the beauty of the world. - **Marketing Industry:** Companies can explore cost-effective marketing strategies by incorporating natural surroundings into their promotional materials. - **Eco-friendly Products Industry:** Companies can leverage nature-inspired photography to appeal to eco-conscious consumers and showcase the sustainability of their products. ## Related on Trend Hunter - [Chalk Streams Exhibits](https://www.trendhunter.com/trends/british-conceptual-landscape-photographer.md) - [Sustainable Traveling Cups](https://www.trendhunter.com/trends/miir.md) - [Nature-Connecting Office Spaces](https://www.trendhunter.com/trends/here-now.md) - [Sky-Based Visual Palettes](https://www.trendhunter.com/trends/stratosplash.md) - [Physical Mobile Photography Filters](https://www.trendhunter.com/trends/sandmarc-cloud-diffusion-filters.md) - [Immersive Light Exhibits](https://www.trendhunter.com/trends/spencer-finch.md) - [Interactive Colorful Art Exhibits](https://www.trendhunter.com/trends/david-hockney-bigger-closer.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md)