# Social Media Makeup Avon Launches 'Mark' Facebook Sales Platform By Katherinev123 | Published 2009-12-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mark-facebook-sales-platform References: [springwise](http://www.springwise.com/retail/mark/) & [facebook](http://www.facebook.com/mark-girl) Remember the [Avon](https://www.trendhunter.com/trends/avon-beauty-products) lady? You don’t see her around much anymore, what with online cosmetics boutiques and mega brands like [Sephora](https://www.trendhunter.com/trends/sephora-chatbot) taking over. Well, Avon is now launching their own e-tailing model with its sister brand Mark. The [Mark Facebook](https://www.trendhunter.com/trends/advanced-dark-spot-concentrate) sales platform will allow Mark representatives—mainly high-school and college-age girls—to sell through Facebook. The Mark Facebook sales platform is a Facebook page-turned-boutique that includes the standard Facebook ‘wall’ and ‘info’ tabs, as well as a special ‘shop’ tab. Customers can shop online and also ‘make friends’ with Mark representatives, or sign up to be reps themselves. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 62% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **E-commerce Cosmetics:** Avon's launch of the Mark Facebook sales platform demonstrates the growing trend of e-commerce in the cosmetics industry. - **Social Media Selling:** The Mark Facebook sales platform shows the disruptive innovation opportunity for brands to leverage social media as a sales platform. - **Direct Selling:** Avon's use of Mark representatives to sell through Facebook highlights the continued relevance of direct selling in the beauty industry. ### Who This Affects Most - **Cosmetics:** Avon's launch of the Mark Facebook sales platform is a disruptive innovation opportunity within the cosmetics industry. - **Social Media:** The Mark Facebook sales platform demonstrates a disruptive innovation opportunity for social media platforms to become new e-commerce channels. - **Direct Sales:** The use of Mark representatives to sell through Facebook presents a disruptive innovation opportunity within the direct sales industry. ## Related on Trend Hunter - [Social Shopping Integrations](https://www.trendhunter.com/trends/monat-tiktok-shop.md) - [Social-First Direct Selling Series](https://www.trendhunter.com/trends/mary-kay-miss-conceptions.md) - [Virtual Beauty Speakeasies](https://www.trendhunter.com/trends/virtual-luxe-lounge.md) - [GenAI Makeup Marketing](https://www.trendhunter.com/trends/makeup-marketing.md) - [Digital Avatar Cosmetics](https://www.trendhunter.com/trends/bitmoji-beauty-drop.md) - [Interactive Shopping Streams](https://www.trendhunter.com/trends/amazon-ads.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md) - [Metaverse Beauty Shops](https://www.trendhunter.com/trends/virtual-holiday-store.md) - [Beauty Retailer Expansions](https://www.trendhunter.com/trends/too-faced-joins-amazon.md)