# Redesigned Electric Ridables Mark Cuban's 'MOOV' is a New and Improved Hoverboard By Mary Van Puymbroeck | Published 2017-06-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/mark-cubans-moov References: [inc](https://www.inc.com/john-white/mark-cubans-powerful-hoverboard-hits-the-market.html) & [kickstarter](https://www.kickstarter.com/projects/1575222927/radical-moov-electric-rideable?token=4e355255) The first generation of hoverboards had a poor reputation for safety, but Mark Cuban's 'MOOV' hopes to revive the emerging market of electric rideables with its safety focused design. Even before the dangers of many hoverboards on the market became apparent, entrepreneur Mark Cuban and his team were hard at work developing an electric rideable that satisfied more consumer needs. The MOOV is designed and built in America using the highest level of quality and safety. It features a customizable ride that suits the skill levels of both beginners and experts. Additionally, its uni-body design features a central handle. The emerging market of electric rideables provides endless opportunity to those looking for a fun, [portable mode of transportation](https://www.trendhunter.com/trends/scooter-platform). With a strong focus on the rider experience, Mark Cuban's MOOV will be hugely popular with urban adventure seekers. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 22% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Transportation](https://www.trendhunter.com/transportation) ## Key Themes ### What's Driving This Trend - **Safety-focused Electric Rideables:** The MOOV hoverboard prioritizes safety with its customizable ride and uni-body design. - **Customizable Ride Experience:** The MOOV offers a ride tailored to both beginners and experts, providing a personalized experience. - **Portable Mode of Transportation:** The emerging market of electric rideables, like the MOOV, offers a convenient and portable mode of transportation for urban adventure seekers. ### Who This Affects Most - **Electric Rideables:** The MOOV hoverboard is part of the electric rideables industry that is constantly evolving and innovating. - **Urban Adventure:** The MOOV appeals to the urban adventure industry by offering a portable and fun mode of transportation. - **Personal Safety Equipment:** The MOOV may drive innovation in the personal safety equipment industry as riders prioritize safety while using electric rideables. ## Related on Trend Hunter - [Multifunctional Personal Mobility Devices](https://www.trendhunter.com/trends/modi.md) - [Modular Monowheel Hoverboards](https://www.trendhunter.com/trends/naowheel.md) - [Futuristic Ridable AI Assistants](https://www.trendhunter.com/trends/the-movr.md) - [Bluetooth-Operated Motorized Skateboards](https://www.trendhunter.com/trends/new-electric-skateboard.md) - [Customizable eFoil Boards](https://www.trendhunter.com/trends/efoil-board.md) - [Electric Motorized Skateboards](https://www.trendhunter.com/trends/bustin-boards.md) - [Slick Hand-Built Electric Vehicles](https://www.trendhunter.com/trends/moke-america.md) - [Terrain-Tackling Electric Kickscooters](https://www.trendhunter.com/trends/terraintackling-electric-kickscooter.md) - [Onewheel Off-Road Board](https://www.trendhunter.com/trends/offroad-board.md)