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# Lonely Island Photography
Mariya Melnyk is Deserted and Decadent for Elle Ukraine June 2011

By Jordan Sowunmi | Published 2011-06-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/mariya-melnyk
References: [zac-fashion](http://zac-fashion.com/mariya-melnyk-by-nikolay-biryukov-for-elle-ukraine-june-2011) & [facebook](http://www.facebook.com/ELLE.Ukraine)

The Elle Ukraine June 2011 issue features an upscale seven-page editorial starring the young and stunning Mariya Melnyk. Shot by 25-year-old London-based photographer Nikolay Biryukov, Mariya Melnyk looks every bit like the up-and-coming star Models.com pegged her to be when it named her one of its "New Faces of the Week" late last year.

Mariya Melnyk is a native of Kiev, Ukraine, and thanks to her her youthful exuberance and staggering good looks, she has earned herself a coveted international contract with IMG Worldwide.

In this Elle Ukraine June 2011 spread, Mariya Melnyk dons [bathing suits](https://www.trendhunter.com/trends/triangls-mirage-drop) from [upscale fashion designers](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty) Alexander McQueen, Diane von Furstenberg and Herve Leger. Set against the backdrop of a [desert island](https://www.trendhunter.com/trends/escape-into-the-blue), Melnyk dominates the shoot with expressive facial emotions and body control, showing a skill at conveying a range of different feelings and moods at the drop of a hat.

With this editorial as evidence, Mariya Melnyk appears to be on the brink of a lengthy and successful career.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 96% | Activity: 76% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Desert Island Photography:** Opportunity for photographers to create customized, upscale shoots in exotic locations.
- **Modeling Contracts:** Opportunities for modeling agencies to seek out fresh talent in different countries and promote them on an international level.
- **Designer Fashion Shoots:** Opportunities for fashion designers to showcase their works in unique and creative ways, attracting more attention to their brands.

### Where This Applies

- **Photography:** Disruptive innovation opportunity for photographers to offer their clients unique and customized photo shoots in exotic locations.
- **Modeling:** Disruptive innovation opportunity for modeling agencies to expand their reach and search for new talent in untapped markets.
- **Fashion:** Disruptive innovation opportunity for fashion designers to explore new and creative ways to market their collections through photography and artistic visual displays.

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