# Secret Identity Furniture It's a Chair! It's a Desk! It's a Podium! It's Marius Goetze's Ecobank! By Jessica Marcel | Published 2009-09-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/marius-goetze-ecobank References: [dornob](http://dornob.com/transforming-table-desk-chair-and-podium/) & [thedesignblog.org](http://www.thedesignblog.org/entry/ecobank-is-chair-table-and-more-much-more) Are you looking for a chair? Maybe a desk? Or a table? Or perhaps a podium? Let’s face it, you may need all or any of these things at any time, but where on earth are you going to store all that furniture? Marius Goetze’s “Ecobank” is attempting to solve that dilemma. This [transforming furniture](https://www.trendhunter.com/trends/chameleon-furniture) is an easy convertible piece—no moving pieces or strange configuring to satisfy your needs. The design allows for the piece to simply be put in the desired position, and voila, it’s your chair/desk/table/podium. Not bad for something that could be stored in a closet. A test spin may be required to prove functionality—from the looks of it, the table position isn’t too comfortable, and there’s obviously no storage. But minor concerns aside, this may be the most [multipurpose](https://www.trendhunter.com/trends/sisto) [no-assembly-required piece](https://www.trendhunter.com/trends/bookmarker-table) on the market. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 48% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Transforming Furniture:** The trend of transforming furniture offers opportunities for disruptive innovation in the furniture industry by providing versatile and space-saving solutions for consumers. - **Multi-purpose Design:** The trend of multi-purpose design creates opportunities for disruptive innovation in the home decor industry by offering furniture that serves multiple functions, providing convenience and flexibility to users. - **No-assembly-required:** The trend of no-assembly-required furniture presents opportunities for disruptive innovation in the manufacturing industry by streamlining the production process and providing hassle-free products to consumers. ### Sectors Adopting This - **Furniture:** The furniture industry can explore disruptive innovation opportunities by embracing transforming and multi-purpose designs to meet the evolving needs of consumers for versatile and space-saving solutions. - **Home Decor:** The home decor industry can embrace the trend of multi-purpose design to create disruptive innovation in the market, offering furniture that combines functionality and style. - **Manufacturing:** The manufacturing industry can seize disruptive innovation opportunities by developing no-assembly-required furniture, simplifying the production process and enhancing user experience. ## Related on Trend Hunter - [Angular Transforming Furniture Pieces](https://www.trendhunter.com/trends/optimus-furniture.md) - [Expanding Three-in-One Furniture](https://www.trendhunter.com/trends/expandy.md) - [Multifuntional Modular Tables](https://www.trendhunter.com/trends/the-transformer-table.md) - [Ergonomic Multi-Use Desk Furniture](https://www.trendhunter.com/trends/kabinett-desk.md) - [Modular Table Seatings](https://www.trendhunter.com/trends/modular-table-and-chair.md) - [Industrial Shapeshifting Table Designs](https://www.trendhunter.com/trends/jointable.md) - [Transforming Workspace Furniture Designs](https://www.trendhunter.com/trends/asytron-furniture.md) - [Sculptural Wall Desks](https://www.trendhunter.com/trends/sculptural-wall-desk.md) - [Modular Flatpack Furniture Designs](https://www.trendhunter.com/trends/opoo-multifunctional-furniture.md)