# Upside Down Campaigns The Marithe + Francois Girbaud SS10 Collection Defies Gravity By Meghan Young | Published 2010-02-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marithe-francois-girbaud References: [fubiz.net](http://www.fubiz.net/2010/02/08/marithe-francois-girbaud-campaign/) & [girbaud](http://www.girbaud.com/eng/) Although I’m not that familiar with the Marithe + Francois Girbaud fashion house, it will forever be on my radar after stumbling upon their amazing [SS10 campaign](https://www.trendhunter.com/trends/alessandro-micheles). I wish I had more information about the campaign, but I’ll just have to let the images speak for themselves. Entitled ‘This is a crazy world,’ if you can read French, I suggest you click the link to Fubiz.net for more information. In the meantime, enjoy the [Marithe + Francois Girbaud images](https://www.trendhunter.com/trends/jiyongkim-fw25) in the gallery above. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 76% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Gravity-defying Fashion Campaigns:** Disruptive innovation opportunity: Explore creative ways to showcase fashion collections that defy traditional norms and capture attention. - **Visual Storytelling in Fashion Marketing:** Disruptive innovation opportunity: Utilize captivating visual narratives to engage audiences and create memorable fashion campaigns. - **International Fashion Collaborations:** Disruptive innovation opportunity: Form collaborative partnerships with fashion houses from different cultures to create unique and boundary-pushing campaigns. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Implement innovative marketing strategies and creative campaigns to stand out in the highly competitive fashion industry. - **Advertising:** Disruptive innovation opportunity: Embrace unconventional approaches in advertising to captivate audiences and make a lasting impact. - **Creative Arts:** Disruptive innovation opportunity: Fuse fashion and art to create visually stunning and thought-provoking campaigns that push the boundaries of creativity. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md)