# 50s Roadtrip Editorials The Marique Schimmel for Bon Shoot is Nostalgically Retro By Meghan Young | Published 2012-02-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marique-schimmel-for-bon References: [fashionising](http://www.fashionising.com/pictures/b--Marique-more-retro-goodness-19870.html) & [bon.se](http://bon.se) The Marique Schimmel for Bon photo shoot takes people back to a different time in two ways. On one hand, it transports people to the long-gone 50s era, which was known for its rock-and-roll music and cool cat style. On the other hand, it brings back nostalgic feelings of youth and being on the open road where possibilities seemed to live endlessly. The Dutch beauty has a carefree attitude that captures these two perfectly. Lensed by Benny Horne for the magazine's Spring 2012 issue, the Marique Schimmel for Bon editorial is rife with bright hues, sheer fabrics, feminine ruffles and skin-baring tops. Stylist Melissa Ventosa Martin selected pieces from labels such as Marc Jacobs, Prada, Louis Vuitton and Marni. Hair and makeup was done by Andre Gunn and Dawn Broussard. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 96% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Fashion:** Opportunities for brands to tap into consumer desire for retro-inspired clothing and accessories ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunities in creating vintage-inspired collections ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)