# Shirtless Militorials ‘Active Duty' by Mario Testino in VMAN Shows Stylish Man in Unif By mediterranean | Published 2009-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mario-testino-vman References: [homotography.blogspot](http://homotography.blogspot.com/2009/09/mike-derr-mario-testino-vman.html) & [vman](http://www.vman.com/) Military uniforms are the inspiration behind 'Active Duty,' an editorial by Mario Testino in the new issue of VMAN magazine. 'Active Duty' stars model Mike Derr in [camouflaged outfits](https://www.trendhunter.com/trends/skylrk-camo), proving that you don't have to wear designer items to look fashionable this season. But if you do fancy spending some cash on your look, labels like [Dolce](https://www.trendhunter.com/trends/il-pranzo-campaign) & Gabbana and [Balmain](https://www.trendhunter.com/trends/les-ternels-de-balmain) offer military-chic pieces. Or maybe you can go for Bruno's UK premiere look. **Implications** - A simple and effective way for businesses to garner the attention of a large number of people is through the use of suggestive or provocative images in marketing. While many organizations might find consider such strategies to be tasteless, the opportunity to leave a lasting impression is significant. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 61% | Activity: 49% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Military-inspired Fashion:** The trend of military-inspired fashion continues to evolve, presenting opportunities for designers and retailers to create unique looks. - **Provocative Marketing:** Suggestive or provocative imagery can be a powerful tool for capturing consumer attention and leaving a lasting impression. - **Non-designer Fashion:** Models showcasing non-designer fashion highlights the potential for affordable yet stylish clothing options for consumers. ### Where This Applies - **Fashion:** Designers and retailers in the fashion industry have opportunities to create and sell military-inspired clothing that appeals to consumers. - **Advertising:** Marketers can explore using suggestive or provocative imagery as a way to grab consumer attention and promote products or services. - **Retail:** The trend towards non-designer fashion offers opportunities for retailers to offer affordable yet stylish clothing options for consumers. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Street Utility Rugged Styles](https://www.trendhunter.com/trends/ultra-violet-collection.md) - [Contemporary Military Fashion Brands](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk.md) - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md)