# Vibrant Carnival Editorials Colorful South American 'Trail Blazers' for Vogue UK By Ayman | Published 2009-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mario-testino-trail-blazers-vogue-uk References: [teamsugar](http://teamsugar.com/group/803054/blog/1022939) & [vogue](http://www.vogue.co.uk/) The March 2009 issue of [Vogue](https://www.trendhunter.com/trends/nft-collection2) UK features a colorful and fun editorial entitled 'Trail Blazers.' The extraordinary photographer Mario Testino takes us on a [voyage into South America](https://www.trendhunter.com/trends/new-travel-campaign) with top models Lily Donaldson and Daria Werbowy taking part in a carnival and exploring the scenery of the place. The styling choices by fashion editor Lucinda Chambers perfectly reflect the [colorful trend of spring 2009](https://www.trendhunter.com/trends/ski-collection-1) and the carnival theme. **Implications** - Due to the abundance of advertisements everywhere in society, consumers have gradually become desensitized to their effectiveness. They are now engaged by advertisements that are unique because of their unusual or shocking text and images. Companies who wish to have buzzworthy advertising campaigns should stray from traditional approaches and adopt edgier techniques. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 74% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Carnival-themed Marketing:** Companies can capitalize on the vibrant, colorful trend of carnival-themed marketing for their advertising campaigns. - **Exotic Fashion Editorials:** Fashion brands and magazines can tap into the trend of exotic fashion editorials to showcase their products in a unique and eye-catching way. - **Travel Influenced Photography:** Photographers can experiment with the trend of travel influenced photography, such as capturing the beauty of a place and using it as a backdrop for a fashion shoot or advertising campaign. ### Sectors Adopting This - **Fashion:** Fashion brands and magazines can utilize carnival and exotic themes to showcase their products in a unique and eye-catching way and stand out in a crowded market. - **Advertising:** Advertising agencies can collaborate with photographers and fashion editors to create attention-grabbing campaigns that incorporate travel and carnival themes for their clients. - **Photography:** Photographers can experiment with travel influenced photography by capturing the beauty of different places and using them as backdrops for fashion shoots, commercial advertising, or tourism marketing collateral. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md)