# Abstract City Scenes The Mario Testino New York! Shoot Depicts the True NYC By Armida Ascano | Published 2010-09-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mario-testino-new-york References: [homotography.blogspot](http://homotography.blogspot.com/2010/09/new-york-by-mario-testino.html) & [mariotestino](http://www.mariotestino.com/) The Mario Testino New York! shoot is impressive for numerous reasons. The roster of super-charged [celebrity models](https://www.trendhunter.com/trends/winter-2025-campaign) involved is astounding, with the likes of [Marc Jacobs](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), Lady Gaga and Debbie Harry to name a few. What's more impressive is the concept behind the shoot. Unlike most [NYC tribute shoots](https://www.trendhunter.com/trends/knys-fall-2025), the Mario Testino New York! spread is not actually shot in the city. Instead, the models depict everyday situations that only a true city-slicker would understand. Overall, the shoot is a beautiful composition and a heck of a lot of fun. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 78% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Celebrity Models:** There is a disruptive innovation opportunity in creating a platform that connects businesses with celebrity models for marketing campaigns. - **Non-traditional Location Shoots:** There is a disruptive innovation opportunity in offering unique and unconventional locations for photoshoots, allowing brands to stand out and create memorable visuals. - **Authentic Depiction of Everyday Situations:** There is a disruptive innovation opportunity in capturing and showcasing the authenticity of everyday life in advertising campaigns and media content. ### Who This Affects Most - **Fashion:** The fashion industry can leverage the use of celebrity models to create buzz and drive sales for their brands. - **Photography:** The photography industry can explore non-traditional locations for shoots to offer unique experiences to clients and differentiate themselves in the market. - **Advertising:** The advertising industry can incorporate the authentic depiction of everyday situations to resonate with consumers and build brand trust. ## Related on Trend Hunter - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [NYC-Inspired Structural Chess Sets](https://www.trendhunter.com/trends/chess-nyc.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)