# Vivid Fashion Ads Mario Testino Gets Artistic for Boss S/S '09 By mediterranean | Published 2009-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mario-testino-boss-s-s-09 References: [homotography.blogspot](http://homotography.blogspot.com/2009/02/kerry-degman-hugo-boss-underwear.html) & [hugoboss](http://www.hugoboss.com/) The vibe and color composition of these [new Hugo Spring/Summer 2009 ads](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) by Mario Sorrenti remind me of the Fellini-inspired Miu Miu S/S '09 campaign. Sorrenti captured models Adrian Bosch and Raquel Zimmermann with a warm hue of purple and blue colors in the background. The result is very visually pleasing with an artistic vibe. **Implications** - Just as the runway is used to promote new lines with often outrageous concepts, photoshoots can be completely avant-garde. Sometimes it takes more than just [hot supermodels in fancy outfits](https://www.trendhunter.com/trends/contemporary-femininity) to draw attention. Mario Testino's ads take an [abstract artistic approach](https://www.trendhunter.com/trends/superflat-animation) that's just as effective when it comes to marketing Hugo's new collection. When it comes to advertising, simple is good, but it also helps to add a dash of surrealism to really get the crowd going. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 36% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Avant-garde Advertising:** There is a growing trend in the fashion industry of using abstract and artistic approaches in advertising campaigns. - **Color Composition:** Fashion brands are exploring unique and visually pleasing color combinations in their advertising to attract attention. - **Surrealistic Marketing:** There is an emerging trend of incorporating elements of surrealism in fashion advertising to create a memorable and captivating experience. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage avant-garde advertising techniques to create unique and captivating campaigns that stand out from competitors. - **Photography:** The photography industry has opportunities to explore and experiment with different color compositions to create visually stunning advertisements. - **Marketing:** The marketing industry can explore the use of surrealistic elements in advertising to create a lasting impact and engage audiences in a unique way. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Soccer-Themed Fragrance Pop-Ups](https://www.trendhunter.com/trends/brazil-and-argentina.md)