# Bowie-esque Babes The Mario Sorrenti 'Think Punk' Spread with Freja Beha Erichsen By Armida Ascano | Published 2010-10-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mario-sorrenti-think-punk References: [touchpuppet](http://www.touchpuppet.com/2010/09/30/freja-beha-erichsen-by-mario-sorrenti/) & [vogue.fr](http://www.vogue.fr/) The Mario Sorrenti 'Think Punk' spread is a series of [raging rebellion](https://www.trendhunter.com/trends/songs-of-siren). The unique look that model Freja Beha Erichsen dons for the shoot simply *screams* David Bowie, who served as an icon for individualism for decades. Featured in the Vogue Paris October 2010 edition, the The Mario Sorrenti 'Think Punk' series shows off some key pieces for the upcoming seasons. Though Freja Beha Erichsen's sheared [platinum hair](https://www.trendhunter.com/trends/the-october-collection) and [fantasy makeup](https://www.trendhunter.com/trends/eva-green) may be too much for some, the clothing from the shoot is totally wearable. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 94% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Punk Fashion:** Disruptive innovation opportunities in reimagining and modernizing traditional punk fashion trends for mainstream clothing brands. - **Individualism in Fashion:** Disruptive innovation opportunities in creating customizable and personalized fashion pieces catering to consumers' desire for self-expression. - **Retro-inspired Fashion:** Disruptive innovation opportunities in incorporating elements of past fashion eras, such as David Bowie's iconic style, into contemporary fashion collections. ### Where This Applies - **Fashion:** Disruptive innovation opportunities in the fashion industry, leveraging punk, individualism, and retro-inspired fashion trends to create new and unique offerings. - **Hair and Beauty:** Disruptive innovation opportunities in the hair and beauty industry through the development of cutting-edge products and techniques that replicate or reimagine punk and retro-inspired looks. - **Entertainment:** Disruptive innovation opportunities in the entertainment industry, merging the worlds of music, fashion, and performance to create immersive and experiential events and experiences. ## Related on Trend Hunter - [Glamorous Rockstar-Inspired Dolls](https://www.trendhunter.com/trends/david-bowie-doll.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Rockstar-Inspired Instant Film Designs](https://www.trendhunter.com/trends/for-the-rebel-rebels.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)