# Inked Fur Activism The Mario PETA Campaign Sends the 'Ink, Not Mink' Message By Katherinev123 | Published 2009-12-31 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mario-peta-campaign References: [ecorazzi](http://www.ecorazzi.com/2009/12/30/rb-star-mario-makes-fur-free-pledge-with-ink-not-mink-ad/) & [peta.org](http://www.peta.org/) R&B star and animal-lover Mario has joined [PETA](https://www.trendhunter.com/trends/animal-intelligence) in opposing the use of fur for fashion. The Mario PETA campaign includes a ‘fur-free’ ad with an image of the song artist showing off his tats, along with the words “Ink, Not Mink.” Underneath the tag line is a clever message: “Be comfortable in your own skin, and let animals keep theirs.” Mario is just one of the celebrities joining the anti-fur sentiment along with the likes of Eva Mendes, Khloe Kardashian and Tommy Lee. Learn more about the Mario PETA campaign and watch the behind-the-scenes photo shoot [here](http://www.ecorazzi.com/2009/12/30/rb-star-mario-makes-fur-free-pledge-with-ink-not-mink-ad/). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 52% | Activity: 59% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Anti-fur Activism:** The movement against using animal fur for fashion provides new opportunities for synthetic fur and leather industries. - **Celebrity Endorsements:** Utilizing celebrities to endorse animal-friendly products and campaigns can influence consumer behavior and increase brand awareness. - **Ethical Fashion:** The focus on ethical practices in the fashion industry is driving innovation in sustainable materials and production processes. ### Industries Being Reshaped - **Synthetic Fur and Leather:** The development and production of high-quality synthetic fur and leather products have the potential to disrupt the traditional fur industry. - **Animal-friendly Fashion Brands:** The creation of animal-friendly fashion brands that use only synthetic materials or ethically sourced animal products provides new disruptive business opportunities. - **Sustainable Fashion:** Innovations in sustainable materials and production processes are driving the development of environmentally-friendly fashion products and disrupting the traditional fast-fashion industry. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Singer-Collaborated Game Campaigns](https://www.trendhunter.com/trends/nintendo-and-raye.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Singer-Collaborative Cartoon Merch](https://www.trendhunter.com/trends/bruno-mars-and-hello-kitty.md) - [Cozy Video Game Loungewear](https://www.trendhunter.com/trends/super-mario-meets-gelato-pique.md) - [Animal Equity Beauty Campaigns](https://www.trendhunter.com/trends/skin-proud.md) - [Cruelty-Free Deodorants](https://www.trendhunter.com/trends/beauty-without-bunnies.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md)