# Pouting Soldier Shoots The Mario Loncarski Editorial by Philipp Jelenska is Pretty and Moody By Sophia Pelka | Published 2012-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mario-loncarski1 References: [homotography.blogspot](http://homotography.blogspot.com/2012/03/mario-loncarski-by-philipp-jelenska.html) & [socialitelife](http://socialitelife.com/mario_loncarski_-_male_model_monday-05-2010) Meet Mario Loncarski is a 19-year-old model from Vienna, Austria. Signed in 2009 by Wiener models, the young model has taken the fashion world by storm. His fierce jaw line and sharp bone structure creates a perma-pout, giving the pretty boy a moody vibe. His posing is engaging, luring the audience into the narrative of the shoot. Lensed by Philipp Jelenska, the 'Soldier Duties' shoot boasts scenes of white-washed [Cadette life](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk). The series features sweaty tanks, dog tags and a collection of [higher luxury couture](https://www.trendhunter.com/trends/luxury-menswear-campaign). The artist’s use of [harsh lighting and compositional direction](https://www.trendhunter.com/trends/alessandro-micheles) is memorable. The shoot is starkly sunny, juxtaposed by the heavy mood of Mario Loncarski and the photographic technique of Philipp Jelenska. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 50% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Fashion Modeling:** The rise of young models with unique features like a perma-pout provides opportunities for fashion brands to create edgy and moody campaigns. - **Luxury Couture:** The integration of luxury couture in unconventional settings, such as military-inspired shoots, offers disruptive innovation opportunities for high-end fashion houses. - **Photographic Technique:** The use of harsh lighting and unconventional compositions in fashion photography opens up new possibilities for artistic expression and storytelling. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage moody and engaging young models like Mario Loncarski to create captivating campaigns that resonate with their target audience. - **Luxury Fashion:** Luxury fashion houses can explore the concept of mixing high-end couture with unexpected themes like military aesthetics to bring novelty and excitement to their collections. - **Photography:** Fashion photographers can experiment with unconventional lighting techniques and compositions to create visually striking and narrative-driven images that stand out in a crowded industry. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Travel-Inspired Canvas Paintings](https://www.trendhunter.com/trends/the-passport-series.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)